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8 girls in sportstech are showcasing their abilities in ‘Girls-Led Design’


Eight girls founders remodeling sport will showcase their concepts as a part of Australia Sports activities Innovation Week in Melbourne.

‘Girls-Led Design’, offered by the Australian Sports activities Applied sciences Community (ASTN), is on Wednesday, October 23, 10am-12:30pm at Launchpad, in Cremorne, Melbourne.

The founders concerned span attire, wellness, sporting items, youth sports activities, digital, leisure, well being and health, information analytics and extra.

ASTN chief working officer Amy Crosland mentioned the ladies concerned show a rare degree of expertise and ability.

“These founders aren’t solely propelling Australian sports activities onto the worldwide stage, but additionally serving to to drive better range and inclusion inside the sector,” she mentioned.

“It’s inspiring to listen to from these girls about their begin up journeys and the way they entered into sports activities, as lots of them transitioned from numerous industries.”

The eight are: Suzie Betts of Boob Armour; Maria Baker of No one’s Princess; Kirsty Richardson of GravityFit; Saara Jamieson of Cool Beans Underwear; Marie Penny of Challenge Flock; Natalie Moore of Personal Your Well being Collective & MenoVest; Michelle Walshe of CoachMate; Victoria Zorin of Nola Applied sciences.

“By offering a platform for these girls, we purpose to focus on their enterprise success, and the varied vary of sports activities applied sciences they symbolize, in addition to encourage the subsequent technology of ladies leaders in sportstech,” Crosland mentioned.

“This occasion is ideal for aspiring entrepreneurs, business professionals and anybody with an curiosity within the intersection of design, innovation and sports activities.”

You’ll be able to register to be part of ‘Girls-Led Design’ right here.

Right here’s extra concerning the founders and their startups.

Suzie Betts

Founder, Boob Armour

8 girls in sportstech are showcasing their abilities in ‘Girls-Led Design’

Boob Armour founder Suzie Betts

Boob Armour isstartup designed to guard and empower females of their pursuit of bodily exercise.

Via cautious design and innovation, Boob Armour supplies the mandatory assist, consolation, and safety to allow females to take part in sports activities, occupations, and different bodily actions with confidence and peace of thoughts.

By combining performance, model, and security, Boob Armour permits females to push their limits and embrace their full potential.

Maria Baker

Founder, No one’s Princess

No one’s Princess specialises in girls’s snow outerwear designed for all physique varieties.

From over 15 years of artistic design and advertising inside a few of Australia’s most well-known manufacturers, to empowering feminine snow-goers, Baker based No one’s Princess to mix technical efficiency with confidence-boosting attire.

Her entrepreneurial journey has led to retail distribution internationally, in addition to recognition as a finalist as Younger Entrepreneur of the 12 months in Melbourne.

Kirsty Richardson

Founder, GravityFit

GravityFit supplies intelligent, science-based train and rehabilitation instruments that strengthen the deep muscle mass it’s essential to dwell, heal and carry out at your peak.

Based mostly on 30 years of analysis and adopted by main physios, sports activities coaches {and professional} athletes, GravityFit includes Training and Coaching, Train Instruments, and on-line apps for evaluation, measurement and train prescription.

Saara Jamieson

CEO, Cool Beans Underwear

Cool Beans founder Saara Jamieson & pals

Cool Beans Underwear is making its entry into the sports activities tech market after receiving sturdy validation within the fertility business.

Jamieson, named a finalist for each Innovator and Disrupter of the 12 months, goals to reverse the decline in males’s well being by specializing in testosterone and sperm well being with the world’s first and solely testicular cooling medical gadget.

Having already been named a finalist for the ANZ Sports activities Expertise Awards within the Sports activities Efficiency and Teaching class, Cool Beans is primed to make an impression, not solely optimising sperm well being but additionally enhancing testosterone manufacturing to assist athletes enhance each their bodily and psychological efficiency.

Marie Penny

Cofounder, Challenge Flock

Challenge Flock is a Melbourne primarily based start-up that created the world’s first ‘bio-motion’ rear bike gentle, which directs gentle onto the rider’s legs to make them simpler to see and extra readily identifiable as an individual.

The Flock Mild leverages the human mind’s cognitive capability to recognise human motion in a short time, so riders might be seen as much as 5.5 occasions sooner than a normal pink gentle.

Natalie Moore

Cofounder, Personal Your Well being Collective & MenoVest

MenoVest is the world’s solely menopause simulator, permitting folks to expertise disruptive bodily, cognitive, and emotional signs, related to menopause. Moore helps to rework girls’s journeys via life’s phases into empowering and enlightening experiences.

She recognises that ladies typically navigate these transitions silently and at occasions really feel overwhelmed by the challenges they create. Moore is devoted to supporting girls via these pivotal life levels, serving to them embrace their physiology and thrive with complete well being and wellbeing.

Michelle Walshe

Founder, CoachMate

CoachMate is a platform that gives volunteers with ‘what to teach’ and ‘how you can coach’, to allow them to assist youngsters keep lively and thrive.

Walshe’s mission is to counterpoint the sporting experiences for teenagers, so that they keep within the recreation. CoachMate companions with Nationwide Sports activities Organisations to assist ship their recreation.

CoachMate was honoured in 2023 with Australia New Zealand Sport Tech Awards for ‘Teaching and Sports activities Efficiency’ and was lately shortlisted for the distinguished 2024 Leaders in Sports activities Awards for ‘Tech Breakthrough’.

Victoria Zorin

CEO & cofounder, Nola Applied sciences

Nola Applied sciences, a crowd analytics platform that transforms a venue’s present CCTV techniques into actionable insights on the customer journey.

Nola empowers stadiums, theme parks and retailers to optimise operations, elevate buyer experiences, and improve crowd security.

Zorin was recognised in Forbes’s 30 Below 30 record for B2B enterprise know-how in 2023.

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