#GivingTuesday is quick approaching—are you ready with a strategic social media plan that maximizes your attain and donor engagement?
Use the following few weeks to arrange a wide range of posts for all of your totally different social media channels together with Fb, Twitter, and Instagram. Give attention to the social media platform the place your supporters are most energetic, however don’t neglect the opposite channels. When you have a social media group, intention to create distinctive posts for every platform fairly than recycling the identical content material as a few of your greatest supporters would possibly observe you in every single place.
To make sure your posts shall be seen by your supporters, submit about your marketing campaign early and sometimes.. Listed below are some concepts of when and what to submit on social media for #GivingTuesday.
One Month to Two Weeks Earlier than #GivingTuesday
Beginning a month to 2 weeks earlier than #GivingTuesday, prime your donors in your marketing campaign by sharing a save-the-date or countdown.
That is additionally a good time to coach your supporters about this world day of giving and why their participation and donations are so essential to your group. You may also start sharing a number of the targets your group hopes to perform. Don’t overlook to incorporate donation affect metrics to assist supporters visualize how their cash shall be used.
Save-the-Date Posts
📅 Mark Your Calendars!
We’re gearing up for #GivingTuesday on [Date]! Your donations will assist us [specific impact: e.g., provide school supplies for 200 children in need]. Be part of us in making a distinction!
We’re excited to share our #GivingTuesday aim: $50,000 to fund [specific program or cause]. Your generosity could make an enormous distinction—simply $25 offers [specific impact, e.g., meals for a family for a week]. 🙌
Each greenback counts. Assist us attain our aim!
Thanksgiving Day
Schedule some posts on Thanksgiving to share what your group, workers, and beneficiaries are grateful for this 12 months. Use these posts as a part of your storytelling to inspire your supporters to donate on the massive day.
Share images and movies for extra compelling posts. Don’t fear an excessive amount of about having high-quality gear or edited movies; what issues most is ensuring supporters hear your story and start connecting along with your trigger.
Gratitude Publish
This Thanksgiving, we’re grateful for YOU, our supporters. Due to your contributions, we’ve [impact achieved this year, e.g., served 5,000 meals, supported 300 families, etc.].
Be part of us in giving again this #GivingTuesday as we proceed to create change collectively. 🧡 #Grateful #GivingTuesday2024
Storytelling Publish
Meet [Beneficiary Name]. This 12 months, your help helped [describe the impact on individual/family].
“Due to [Organization Name], my household has [share personal success story].”
This #GivingTuesday, let’s do extra collectively.
#Grateful #Gratitude #GivingTuesday
The Day Earlier than
Remind your supporters and followers that #GivingTuesday is tomorrow. When you have an identical present, use this chance to tell your supporters that donations go twice as far.
That is additionally a good time to make a “mushy ask” and permit for early donations. Introduce your branded hashtag and text-to-donate key phrase so supporters could have that on the prime of their minds the next day.
Let your supporters know when to search for your first e-mail or what time you intend to go dwell if you’ll present updates utilizing Fb Stay or Instagram Stay. Lastly, ship them a branded “I’m supporting” signal template they will edit, print, take an image with, and share with their social community.
Final Reminder and Matching Present Publish
🚨 Tomorrow’s the massive day! 🚨
Your help on #GivingTuesday shall be DOUBLED due to a beneficiant matching present from [Matching Donor Name]. Your $50 turns into $100 to [specific impact].
Let’s make twice the affect!
#GivingTuesday
Comfortable Ask and Early Donation Publish
#GivingTuesday is sort of right here! Can’t wait? You don’t should—make your present early and begin the motion! 📲 Textual content “[Keyword]” to [Number] or go to [Link].
We are able to’t wait to rejoice tomorrow with you—thanks in your generosity!
#GivingTuesday #SupportOurMission
The Day Of
You possibly can’t over-post on #GivingTuesday, as about one out of 5 posts are usually seen in a possible donor’s feed. At a minimal, share:
Proceed to inform your story and supply details about your marketing campaign all through the day. Your supporters should really feel emotionally related to your group to be compelled to offer. #GivingTuesday is a high-volume day of posts from nonprofits so be certain your posts stand out from the gang ultimately. Maybe that’s with a enjoyable GIF, video, or every other fast storytelling medium you might have entry to.
In case your #GivingTuesday marketing campaign includes ambassadors or peer-to-peer fundraisers, reposting their content material is one other glorious method to improve the variety of posts you might be sharing and may create a extra private narrative to push extra supporters to offer.
Morning Publish
🎉 #GivingTuesday is right here! 🎉
Help [Organization Name] by donating now—your present will assist us [specific impact, e.g., provide clean water to 500 families].Donate right here: [Link]
Textual content “[Keyword]” to [Number] 📲Let’s make as we speak rely! 💪
#GiveBack
Noon Progress Replace
We’re midway via #GivingTuesday, and because of YOU, we’ve already raised [Amount]! Can we attain [Next Goal]? 💙
There’s nonetheless time to make a distinction—each donation issues. Donate right here: [Link]
#GivingTuesday
Final Likelihood Publish
⏰ Time’s working out! ⏰
It’s your final likelihood to hitch us for #GivingTuesday and make an affect. Your present helps [specific impact: e.g., provide emergency shelter for families in crisis].
Donate earlier than midnight: [Link]
#LastChance #GivingTuesday #SupportOurMission #MakeADifference #DonateNow
Watch Giving Tuesday Sport Plan: Strategic Advertising and marketing for Nonprofits.
This session offers important methods to craft a profitable recreation plan for the 12 months’s greatest giving day. You’ll discover ways to set clear targets, create compelling messages, leverage social media, and deeply interact your donor base.
After #GivingTuesday
The day after, don’t decelerate fairly but!. Share your last progress replace towards your #GivingTuesday fundraising aim. In case your donation web page had a progress bar, you need to use this to encourage extra donations and start transitioning to your year-end giving messaging. Publish each a common thanks to all of your donors and supporters, in addition to a selected submit for donors who’ve given you permission to tag or shout them out on social media.
Remaining Replace Publish
What an unimaginable #GivingTuesday!
Due to YOU, we raised [Total Amount Raised], which can assist [impact of donations]! However we’re not executed but—assist us end robust by donating right here: [Link].
Collectively, we’re altering lives!
#ThankYou
Thank You Publish
An enormous THANK YOU to everybody who supported us on #GivingTuesday! 💙 You helped us increase [Total Amount] to [specific impact]. Collectively, we’re making an actual distinction!
As a world day of giving, #GivingTuesday might be overwhelming for some nonprofits. There might be a variety of competitors for consideration, particularly from different nonprofits in your group and worldwide. Because of this it’s so vital to submit usually and create participating content material that tells your group’s story. Give attention to private tales and encourage your most devoted supporters to share on their private pages.
On the lookout for extra? Try our toolkit for inspiration, templates, and extra that will help you discover success on #GivingTuesday.
Marketing campaign Examples
Over the Rainbow (OTR) Housing
OTR Housing had been taking part in #GivingTuesday and sending an annual enchantment letter for years. It was reasonably profitable, nevertheless it lacked the spirit of OTR Housing. Their group was seeking to stretch their creativity, really encourage giving, and host a marketing campaign that was more true to the OTR Housing group and mission.
The OTR Kindness Tag Vacation Fund raised double in its first 12 months in comparison with its earlier Giving Tuesday and end-of-year campaigns. It is rather energetic on social media, sharing donors’ posts, thanking sponsors, and sharing the affect a donation can have on its mission.
Past Starvation
Past Starvation began planning its #GivingTuesday marketing campaign early in October! The group’s social media shared a countdown, affect metrics, its beneficiant $15,000 match, and a few of public sale gadgets that have been a income enhancer for its #GivingTuesday marketing campaign.
Its planning paid off, and Past Starvation raised an unimaginable $98,673. The group didn’t cease on the day both, thanking donors by way of textual content and social media instantly after the day wrapped up.
Our aim at GiveSmart is to assist nonprofit organizations create and handle profitable digital fundraising campaigns, increase extra money, and retain donors longer. Request a free demo with considered one of our fundraising specialists to study, step-by-step, how GiveSmart can merely assist arrange your campaigns whereas reworking your outcomes.
