Whereas most nonprofits and colleges are eligible to obtain matching items by their donors’ employers, choose organizations have confirmed to be significantly profitable of their efforts to take action. On this weblog, we’ll cowl one standout instance, familiarizing your staff with the ins and outs of Save the Kids’s matching present technique.
This consists of:
Double the Donation has teamed up with main organizations to overview how our instruments are supporting fundraising and matching present efforts, demonstrating the answer and finest practices in motion. All through a collaborative webinar presentation, our staff not too long ago spoke with Save the Kids to discover their matching present plan—and the way they revamped it—in depth.
On this submit, we’ll summarize the occasion and look at how Save the Kids boosts its fundraising efforts and engages supporters in a significant means. Right here’s a fast overview of the presentation:
Let’s start!
What to Know About Save the Kids
Save the Kids is a worldwide chief in youngsters’s advocacy, identified for its impactful applications in schooling, well being, and emergency response. For over 100 years, Save the Kids has been devoted to actually saving the world’s youngsters by offering schooling, a wholesome begin to life, and safety from hurt.
Immediately, the group operates in additional than 100 international locations internationally. Nevertheless, its success isn’t simply because of the breadth of its companies. It’s additionally pushed by a strong method to fundraising, together with a well-crafted matching present technique.
Save the Kids’s Matching Reward Web page Overhaul
As of 2023, Save the Kids had been receiving assist from matching present applications—however the staff knew it could possibly be doing extra. With a view to kick off its promotional technique, Save the Kids determined to revamp its Office Giving and Matching Items data web page.
The Group’s Former Matching Items Web page
With a view to design an optimized useful resource, the group carried out the next knowledgeable practices in creating the Match Web page:
- Clearly clarify the matching present course of. Most donors lack data about matching items. Simplify involvement by offering the fundamental data a person ought to know.
- Embed a database instrument. In the event you spend money on a instrument like Double the Donation, place a database search instrument on the web page. Donors merely kind their firm title to obtain employer-specific pointers and request types!
- Reply FAQs. Be proactive about offering the knowledge you assume your donors will want proper on the web page. This could cut back the quantity of inquiries your staff might want to reply later, too.
The Group’s New Matching Items Web page
From there, the staff additionally performed the next steps to reorganize the web page with the aim of bringing about higher matching present outcomes:
- Simplified the knowledge included. The aim was to be complete and academic with out overwhelming the customer with an excessive amount of textual content.
- Included clickable content material part hyperlinks. This assisted with navigation, making it simple to search out probably the most related data for every person.
- Restructured the web page to concentrate on matching items first. With a aim of accelerating visibility, the staff positioned Double the Donation’s 360MatchPro widget larger—and extra prominently—on the web page.
- Visually demonstrated the simplicity of the matching present course of. Utilizing diagrams and different graphic parts, the group was in a position to higher illustrate and talk the matching present expertise for donors.
The outcomes? Save the Kids noticed elevated website site visitors and web page views throughout a four-month interval as in comparison with the identical interval the 12 months prior. And the expansion was substantial, too. In accordance with the group, their staff noticed a 966% improve in website site visitors and a 903% improve in web page views!
Save the Kids’s Textual content Message Marketing campaign Technique
When you’ve created an identical present web page in your web site, you’ll need to take steps to direct site visitors to the useful resource. One factor that Save the Kids did to unfold matching present consciousness was make use of a mass advertising and marketing textual content marketing campaign across the vacation giving season.
Inside this marketing campaign, a primary textual content message went out earlier than Giving Tuesday, with a second textual content message following quickly after. Each texts include transient details about matching items together with a direct hyperlink to the group’s matching items web page, the place recipients are inspired to be taught extra.
The primary company textual content message went to the complete textual content mailing record, which is round ~60,000 contacts who had engaged with Save the Kids within the final 12 months. This textual content noticed an above-average click-through charge of two.7%—with greater than 1.5K distinctive clicks—and likewise introduced in an estimated $2.7k in income even earlier than matches have been accounted for.
In the meantime, the second message went out to a smaller section—those that gave by way of a current Giving Tuesday push—however had a big affect as properly. Deployed to ~3.2k subscribers, it noticed a click-through charge of two.6% (which is a 162% improve from different mass advertising and marketing texts). 
All in all, Save the Kids’s matching present technique encompassed a spread of promotional ways—from textual content messaging to paid promoting house and past. However one factor that every one of its efforts had in frequent was the usage of its Matching Reward web page as a central linking goal.
How Double the Donation’s Instruments Have Helped
As a 360MatchPro shopper, Save the Kids makes use of Double the Donation’s automation platform to make matching items simpler for his or her donors and fundraising employees alike. In discussing the group’s matching present web page overhaul and subsequent textual content marketing campaign, one factor the Save the Kids staff emphasizes is its use of the matching present database instrument.
“I’ll simply say, from our standpoint of Save the Kids, it’s been so useful to have that 360MatchPro search instrument embedded on the touchdown web page. It makes it very easy once we go to deploy visibility ways to let individuals comprehend it’s very easy to trace in case your employer can match your present or not.”
Ariana Romanelli, Save the Kids US
Right here’s the way it works:
- A person begins typing the title of their employer within the firm search instrument.
- As they kind, the answer mechanically populates steered firms. This makes it simple to pick out the suitable employer with out worrying about typos or misnomers.
- When the person selects an inventory, they’re met with tailor-made insights concerning the corporate’s matching present program (in addition to different office giving initiatives out there) in real-time. This consists of minimal and most donation quantities, match ratios, qualifying workers and nonprofits, and submission deadlines.
- The person is inspired to submit an identical present by following the supplied directions and submitting the supplied types.
Save the Kids has additionally carried out Double the Donation’s matching present database straight inside its on-line giving kind, too. This permits customers to entry matching present insights on the level of donation and even obtain tailor-made pointers and types by way of e mail after contributing.
Study Extra: Get the Full Webinar Replay
We’ve summarized probably the most important insights from our current presentation right here. However for the total take a look at Save the Kids’s matching present technique, we suggest viewing the total webinar replay.
Eager about listening to the entire dialog between a lead affiliate of company partnerships at Save the Kids and Double the Donation’s personal advertising and marketing staff supervisor? Register to obtain a replica of the presentation despatched on to your inbox.
Wrapping Up & Extra Assets
Save the Kids’s matching present technique serves as a priceless instance for nonprofits seeking to elevate their fundraising affect. By implementing clear communications, leveraging expertise, and selling applications at a number of alternatives, they’ve discovered a successful system for multiplying donations.
Now, organizations like yours can draw inspiration from their method to maximise your personal matching present potential. When executed properly, matching items don’t simply increase the underside line. They deepen supporters’ connection to the trigger, making certain every contribution goes additional in creating lasting change for kids in want.
Start by auditing your present matching present advertising and marketing efforts. Do you might have a devoted matching items web page in your website? If not, that’s possible the place you’ll need to get began. In that case, you’ll need to consider the prevailing useful resource and decide how precisely you’re sending site visitors to the web page. Then, see what adjustments you possibly can implement to deliver your technique to new heights.
Continue learning! Learn our really helpful assets to proceed rising your data on all issues matching items:
