Winter is coming, and so is the giving spirit!
This implies, if you happen to haven’t already, it’s time to start out planning your winter fundraising marketing campaign.
Immediately we’ll share three profitable examples from charities like yours. We encourage you to make use of these as gas on your personal marketing campaign to spice up donations AND deliver your group nearer collectively.
Get forward of the pack and create your marketing campaign now to get your supporters on board and lift extra! Let’s make this your finest winter marketing campaign but.
Our new 2024 Winter Fundraising Information
Get our free information for every little thing your charity must run a profitable winter fundraising marketing campaign.
Winter Fundraising Examples
Winter stroll or run
WWF’s Massive Winter Wander marketing campaign is a improbable instance of find out how to interact supporters in a approach that showcases your charity’s message.
The charity requested their group to stroll 5km or 10km in nature, whereas utilizing spotter sheets and exercise guides to trace what they noticed. This made the marketing campaign good for households and accessible to all ages, as folks might do it over time relatively than all of sudden.
Then, they awarded fundraisers with incentives. Anybody who raised £30 obtained a panda t-shirt, and in the event that they reached £100, they bought a particular medal.
WWF tied this into their mission by reminding individuals they’re serving to shield and restore our world. Plus, with a fitness-based marketing campaign like this, supporters can hyperlink their Strava and Fitbit health apps to log their steps and share their progress with donors.
The marketing campaign raised £55,347 from 3,596 supporters – now that’s cool.
In-person group occasion
London Metropolis Mission’s Massive Winter Sleepout 2024 marketing campaign was one other success story.
Yearly, they ask supporters to spend an evening on the streets to lift cash and consciousness of homelessness.
They featured individuals’ tales in distinctive methods:
- Sharing private tales of individuals
- Utilizing a Marketing campaign Web page video cowl to focus on the marketing campaign’s mission
- Writing an in-depth story part for example the occasion’s significance
The charity raised £15,726 with this marketing campaign, supported by 490 folks on JustGiving.
Understand that a fundraising occasion doesn’t should be in-person to achieve success – you can additionally strive working a digital fundraising occasion.
Winter fundraising attraction
With its 2023 Winter Attraction, the Younger Camden Basis targeted on the pressing wants of their group, particularly these of susceptible kids and younger adults.
They got down to present important companies and alternatives for younger folks by sharing the robust selections they should make through the cost-of-living disaster.
The charity made the marketing campaign stand out by utilizing a video as their Marketing campaign Web page’s cowl, which featured the vacation actions and academic programmes they provide.
The charity reached 100% of its purpose, elevating £10,160 by 41 completely different supporters. Take into account how your charity might launch a easy however efficient winter fundraising attraction.
Bonus instance: charity partnership
For a singular twist on winter fundraising, look no additional than the Orkney Agricultural Society’s Christmas Tractor Run!
It’s an instance of find out how to create a fascinating and memorable winter occasion that captures folks’s consideration… and the Christmas spirit!
By remodeling their on a regular basis tractors into a vibrant road parade, the group raised cash for 2 native charities that help households, carers, and younger folks.
This distinctive marketing campaign introduced in £22,725 by 825 completely different supporters! Might your charity doubtlessly companion with an organisation to succeed in new folks and do one thing unforgettable like this?
REMEMBER
Winter fundraising campaigns aren’t restricted to Christmas. Do what works on your supporters and tailor your marketing campaign on your group!
These examples showcase how one can create an impactful winter fundraising marketing campaign with some advance planning, just a little inspiration, and the fitting instruments!
The secret’s to attach along with your supporters by speaking on the proper time, meet them the place they’re, and align with their pursuits.
Uncover the very best methods to have interaction and develop your viewers in our new Winter Fundraising Information, made only for charities like yours 👇
The JustGiving Winter Fundraising Information
Get extra examples, plus every little thing your charity must plan and launch your individual 2024 winter fundraising marketing campaign.
