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Do You Want a CPWA Certification to Serve HNW Purchasers?


Are you a wealth advisor seeking to enter or increase your attain within the high-net-worth (HNW) market? This shopper section contains enterprise house owners, executives, artistic professionals, and next-gen heirs with a web value of $5 million or extra.

These potential shoppers symbolize a various group with distinctive challenges and life targets far past asset accumulation. To draw and retain HNW shoppers, you’ll want superior technical experience and nuanced abilities in individuals and household dynamics administration.

How are you going to get or fine-tune these abilities? Incomes the Licensed Personal Wealth Advisor® (CPWA®) certification from the Investments & Wealth Institute (IWI) is one option to accomplish this purpose. However is it well worth the time, effort, and cash you’ll dedicate to the method?

That will help you make your resolution, let’s assessment what getting a CPWA certification includes and the way it may gain advantage wealth advisors who want to serve HNW shoppers.

What Is a CPWA Certification?

The CPWA certification program includes a novel, multidisciplinary method to addressing the monetary wants of HNW shoppers. Candidates to this system can select between two enrollment choices:

  • A 6-month on-line program together with a 1-week, in-person class at a high enterprise faculty

  • A 12-month online-only program

The stipulations are:

Lastly, you could cross a four-hour closing examination protecting 135 questions.

What Are the Prime Causes to Take into account the CPWA?

The first advantages cited by many advisors holding this certification are:

  • Aggressive differentiation within the crowded HNW market

  • Extra confidence in working with ultrawealthy shoppers

  • Superior data particular to fixing complicated planning challenges

  • Potential for increased compensation and profession development

And, current knowledge tells us {that a} CPWA certification could also be an efficient option to develop your apply. In keeping with Cerulli Associates, CPWA practices have the biggest common shopper dimension within the trade:

average client AUM for CPWA advisors vs. all other industry advisors

What Will You Study?

The CPWA program’s curriculum is designed to provide the principle and sensible methods you’ll have to serve HNW shoppers—and to cross the required certification examination. The 11 core subjects are damaged down into the next 4 classes:

1. Wealth administration. Understanding the massive image is crucial to optimizing planning for the ultrawealthy. This section will enable you analyze and suggest tax-efficient options and discover ways to construct and handle portfolios that meet complicated HNW targets.

  • Tax planning. This deep dive into HNW-specific taxation will information you in speaking about methods with shoppers, simplify planning, and enable you work successfully with shoppers’ tax attorneys.

  • Portfolio administration. This section will elevate your talents to harmonize wealth-building methods, threat administration, tax consciousness, and portfolio methods with shoppers’ assets and targets.

  • Danger administration and asset safety. You’ll study to judge applicable insurance coverage and asset methods to guard shoppers by way of life occasions together with marriage, divorce, and dying.

The [CPWA program] content material was improbable and considerably elevated my means so as to add worth to my goal market ($1 million–$5 million investable, primarily company VP-level individuals).”

Justin Hutt, CooperDavis Monetary Group,with Commonwealth since 2017

2. Human dynamics. Working with any shopper section requires sturdy abilities in managing expectations, decision-making, and relationships, however you’ll want to lift your recreation when serving the extremely prosperous.

  • Ethics. Studying to establish and classify moral and regulatory points throughout the wealth administration spectrum will will let you work confidently with a classy shopper base.

  • Behavioral finance. Cognitive and emotional biases can intrude with a shopper’s means to make sound choices. By studying how one can establish biases, you’ll be higher geared up to appropriate or complement these tendencies.

  • Household dynamics. Tailoring methods for household organizations, trusts, and enterprise entities will rely upon your understanding of key household roles, household workplace infrastructures, and the nuances of performing shopper discovery.

3. Legacy points. In case you haven’t mastered the complexities of how charitable and property planning options assist shoppers switch wealth, this section provides you with the superior abilities you want.

  • Charitable giving and endowments. You’ll study to evaluate the benefits and downsides of private and non-private charities, foundations, and trusts, in addition to the tax implications of giving methods in complicated shopper situations.

  • Property trusts and wealth switch. Though components of property planning might lie exterior your tasks, a full understanding of wealth switch, end-of-life planning, and fiduciary points is crucial to the work of an HNW wealth advisor.

4. Specialty shopper providers. There are particular challenges concerned with enterprise planning along with HNW shoppers’ broader planning and portfolio administration wants.

  • Government compensation. This section addresses how one can consider inventory choices, deferred and fairness compensation plans, and concentrated inventory conditions, together with guidelines, restrictions, and tax implications.

  • Intently held companies. As a major inhabitants of the $5 million-plus shopper base, intently held enterprise house owners want advisors who could make applicable suggestions about enterprise entity buildings and their tax implications, buy-sell agreements, valuation strategies, the enterprise lifecycle, and succession planning.

  • Retirement. To information shoppers with huge belongings by way of the distribution section, you’ll want to grasp return sequencing, analytical forecasting, tax therapies, Roth conversions, distribution necessities, and analysis of certified plans and web unrealized appreciation (NUA) guidelines.

So, Is the CPWA Certification a Worthwhile Funding?

If your small business purpose is to draw and retain HNW shoppers, the data and insights supplied by a CPWA certification might enable you goal—and higher serve—this nook of the advisory market. However, make certain you might have a transparent plan earlier than diving in. Making lasting connections together with your desired clientele at all times will depend on your agency’s service choices and the shopper expertise you ship.

MKTG-302358 AP-Campaign Guide

FREE DOWNLOAD

Superior Monetary Planning Methods
for Excessive-Web-Price Purchasers

Discover artistic, complete monetary planning options—from asset safety to
charitable giving—on your high-net-worth shoppers’ distinctive wants.

Commonwealth and IWI are separate and unaffiliated entities. Please seek the advice of your member agency’s insurance policies and acquire prior approval for any designation/certification applications.



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