Integrating Your Nonprofit Web site With Social Media: 4 Ideas

This text is contributed by Murad Bushnaq, Founder and CEO of Morweb. 

As a nonprofit skilled, you perceive the significance of a robust on-line advertising and marketing technique. By tapping into digital channels and creating high quality content material, your group can broaden its attain, enhance its following, and direct supporters to get additional concerned in your efforts,  whether or not that’s by donating, volunteering, or taking part in your occasions.

Two of the largest belongings nonprofits have to extend their on-line visibility are their web site and social media presence. Somewhat than treating these as standalone instruments, your nonprofit ought to combine them to create two-way visitors between these platforms and successfully introduce new audiences to your trigger (and maintain them actively engaged).

Connecting your web site and social media is straightforward when you will have the best instruments and techniques. On this information, we’ll cowl the highest tricks to unify your advertising and marketing technique:

1. Share your web site content material
2. Encourage sharing with social media buttons
3. Add social media dwell feeds to your homepage
4. Use social media as a fundraising instrument

By pairing your newfound information with a content material administration system (CMS) constructed for nonprofits, you’ll be effectively in your strategy to enhance your follower rely and website guests. Let’s start.

1. Share your web site content material

Your nonprofit web site incorporates a wealth of data and sources that may be simply remodeled into partaking social media posts. That is an efficient technique for bettering content material creation in your social media profiles, as you’ll start to create pure alternatives for social media followers to discover your web site.

For instance, let’s say you wish to spotlight your annual year-end fundraising occasion on social media. You would possibly embody a photograph from the final time you hosted the occasion, then embody a mobile-friendly hyperlink within the caption to your occasion touchdown web page. This fashion, when you intrigue your social media followers together with your thrilling occasion, you possibly can instantly direct them to study extra occasion particulars and register in your web site.

Listed below are a number of varieties of content material you possibly can submit on social media to pique your followers’ curiosity and efficiently cause them to your website:

• Movies. Your nonprofit would possibly have already got movies in your web site that cowl your historical past, introduce your staff and volunteers, or spotlight your occasions and packages. As a substitute of making new movies, repurpose these movies by sharing them in your social media. That is a simple strategy to generate extra content material in your social media channels and level viewers to your web site to get extra data.
• Podcasts. In case your nonprofit information a daily podcast or seems on a visitor podcast, share snippets of the episode(s) on social media and direct followers to your web site to hearken to the total factor. A podcast is usually a nice outlet for serving to your supporters get to know your workers and volunteers by way of interviews, drumming up pleasure for upcoming occasions, and discussing present occasions or societal points associated to your trigger.
• Weblog posts. Maintaining together with your web site’s weblog means that you’re constantly creating new content material in your web site. This could translate into constant new content material associated to your initiatives or upcoming occasions in your social media profiles! Share sneak peeks of weblog posts on LinkedIn or Fb to intrigue your followers, then cause them to your web site to learn the entire piece.

Create a content material calendar that features what might be printed in your web site and when will probably be shared on social media. It will assist you keep on observe with posting in each locations recurrently so your followers and web site guests have new content material to learn and examine.

2. Encourage sharing with social media buttons

Placing social media buttons in your weblog posts, internet pages, and donation kind can empower your supporters to share these sources on their very own feeds when it’s recent on their minds. With one simple click on, they’re on their strategy to making a submit about your nonprofit for his or her followers to see.

To allow social sharing in your web site with ease, your nonprofit must work with the best web site builder. Morweb’s information to the most effective nonprofit web site builders recommends on the lookout for a CMS that permits you to add social sharing buttons for in style platforms together with Instagram, Fb, and LinkedIn—with no coding required, saving your nonprofit useful time.

When you launch your social sharing buttons, place them by your navigation bar to ensure they’re prominently displayed on related internet pages. You may also design them to match the branding of your web site, together with the typography and colour scheme, in order that they mix properly together with your website.

3. Add social media dwell feeds to your homepage

In case your nonprofit CMS gives a social media module, you possibly can simply add social media dwell feeds to your web site. Dwell feeds robotically replace whenever you submit on social media to show your new content material. Select your most energetic accounts to showcase in a dwell feed, as this may guarantee your supporters are seeing recent content material.
A social media dwell feed is a good instrument for displaying that your group is energetic on each your web site and your social media profiles. By demonstrating that your group is recurrently updating its content material and interacting with supporters on varied platforms, your group will seem extra organized, accessible, and reliable.
For instance, if a supporter is excited by volunteering together with your group on Giving Tuesday and sees a recently-updated social media dwell feed that signifies an energetic on-line presence, they’ll know that your “Volunteer Data” web page is probably going correct and up-to-date, too.
To encourage the stream of visitors between your web site and social media profiles, put a “Observe Us” button close to your dwell feeds. It will assist your web site guests take their exploration of your trigger a step additional and get common updates in your group’s work of their social media feeds.

4. Use social media as a fundraising instrument

Each your web site and social media profiles can assist you pull in on-line donations in your trigger. By leveraging each of those instruments collectively, you possibly can enhance the assist your group is receiving. To take action, you’ll have to encourage each your social media followers and web site guests to make use of the web giving instruments hosted in your web site.

Listed below are a number of concepts for getting began:

• Arrange a Fb fundraiser that leads supporters to your on-line donation web page. Fb is a wonderful platform for on-line crowdfunding. As a result of Fb handles cost processing charges, 100% of the cash raised goes on to your group. For the Fb fundraiser, your supporters will use Fb Pay, however make certain to incorporate a hyperlink to your donation web page in your fundraising web page to encourage extra contributions after the marketing campaign ends and even join month-to-month giving.
• Encourage peer-to-peer fundraisers to submit. In line with OneCause, peer-to-peer fundraising empowers your loyal supporters to take the fundraising reins and introduce your trigger to individuals of their private networks. Have your prime supporters create peer-to-peer fundraising pages on-line, then instruct them to share hyperlinks to their pages and your web site on social media. This fashion, their followers may give and study extra about your trigger, resulting in better involvement down the road.
• Share details about methods to improve impression in your social media profiles. Put up on social media about ways in which donors can simply give extra. For instance, should you accomplice with an identical present firm to embed an identical presents database in your donation web page, you possibly can create a associated social media submit. In your submit, you would focus on methods to test whether or not you qualify for matching presents and share it together with your donors to allow them to benefit from their employers’ company philanthropy efforts.

Social media offers you the chance to advertise your group’s fundraising campaigns to your group of present supporters, however don’t neglect that it additionally lets you join with new supporters. Encourage your supporters to share your fundraisers with their very own private networks to extend your attain.

The Gist

Through the use of your social media to advertise your web site and vice versa, you possibly can stage up your donor engagement, create stronger relationships with supporters, and produce in additional income. First, you’ll want to ensure your web site and social media are up to date and accessible, so make sure to work with instruments like ready-to-go web site templates and social media schedulers to construct out a robust digital presence. Bear in mind to maintain your viewers in thoughts and plan out mission-centric content material that may resonate together with your supporters.