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Constructing a SaaS that makes cash in underneath 24 hours | by Uri Merhav | The Startup | Nov, 2024


Not a get-rich-quick information. However a “attempt stuff fast” information

13 min learn

14 hours in the past

A very long time in the past, I used to be a salaried worker for LinkedIn, main the usual company life, as a Machine Studying Engineer.

Life was good, life sucked. You get a great wage, you play plenty of ping pong, and you’ve got good work-life steadiness. However you spend plenty of time doing stuff you recognize to be ineffective or unimportant. You feed the company paperwork. You will have repeating assembly that ought to have stopped 3 months in the past however nobody will pull the plug on it. You relaxation, you vest.

A reasonably devoted illustration of company life in Silicon Valley

Then I met a intelligent particular person in San Francisco. He advised me how he made a residing — he constructed his personal SaaS. No buyers, no weeklies, no JIRA tickets. He simply constructed an answer that’s tremendous helpful, found out the best way to develop, and lives off its income. The tech equal of attempting to find meals. I didn’t know one may try this.

So this publish is meant for you. Leaving your comfortable job at Google to pursue a bootstrapped startup could also be daunting. Heck, by no means thoughts daunting. It’s most likely a mistake. Don’t do it. But.

I need to present you that dipping your toe is simple. You may hack collectively a web site that provides actual worth to your customers, and cost them for it efficiently, in underneath 24 hours.

Perhaps this can present a little bit of promise. Perhaps you’ll be tempted every single day to make it higher and never watch Netflix. Perhaps someday you can also make a reasoned calculation in your head the place it’s not a foolish gamble to depart the whole lot and wager on it, as a result of you recognize what you’re stepping into.

I’m conscious of the click-baity nature of an article that reveals you the best way to construct something in any respect in a day. So right here’s the caveat. My declare is distinct from saying I discovered the infinite cash hack. This isn’t a “DO THESE 3 THINGS TO BE WEALTHY FOREVER” article.

What you are able to do, is give you a shortly testable concept, piece collectively a modicum of utility to another person on the planet, and get them to drag out their bank card for it. In a day. No weekly standup or JIRA tickets required.

And I believe that’s fairly superior, and a ton of enjoyable to do. So I’ll present you the way, and possibly this can encourage you to attempt it your self.

If you happen to’re simply beginning out, I believe you must ask your self simply three questions, and proceed even when your confidence within the solutions is simply medium:

  1. Am I fixing one thing that folks must get solved?
  2. Is there an affordable expectation that folks will give me cash for it?
  3. Can I launch it inside days, not years?

You do NOT must persuade your self that no one else on the planet has acknowledged this want (if that’s the case, most definitely your concept sucks or extraordinarily arduous). You do NOT must have a transparent estimate of the market dimension or a narrative of how this can be a rocketship to the moon which will get to a billion greenback valuation.

The echo chamber round entrepreneurship is skewed, and focuses on the fellows with the large pockets. VCs are professionals who make investments massive quantities of cash and are correspondingly solely focused on multibillion greenback exits to justify a big deployment of capital. They need to discover startups whose execution requires inordinate capital funding, with proportionally huge prizes. If you happen to’re making an attempt to construct the following social community, you’ll want lots of of tens of millions of funding till you hit profitability. If you happen to’re simply constructing a self-owned bootstrap, “this could get to a billion greenback” ceases to be a prerequisite, and virtually any concept could make you personally rich.

I’ve seen aspiring founders drown on this countless market analysis timesuck, after which surrender. Don’t spend your time asking what’s the full addressable market, how huge are you able to develop, what’s the anticipated buyer acquisition prices, and so on.

Most probably you’ll quantity to zero as a consequence of evaluation paralysis and get again to enjoying ping pong as a result of it’s extraordinarily unfun to google for Gartner Experiences in regards to the whole market projections for Broccoli farming apps in 2025.

You’ll acquire extra by making an attempt.

I like this meme as a result of it’s true for thus many issues

As for what your concept is — I don’t must inform you the best way to discover concepts. If you happen to dwell on this world, you’ve encountered an itch that isn’t correctly scratched. Scratch it.

If you happen to haven’t encountered something you are feeling is damaged, a hack I like is looking out present transactional markets like Fiverr or Upwork, and see what jobs are getting posted repeatedly and will conceivably be automated. However that’s simply the machine studying engineer in me, gravitating to my pure benefits. It is best to most likely discover your personal concept supply.

Feeling the itch

I felt this itch a bunch of occasions, as I’m demoing my startup’s doc extraction instrument (docupanda.io). We work with many healthcare and monetary firms. They need to take a look at us with a doc, however must first eliminate any personally identifiable data, which is a drag.

If solely there was a instrument to robotically detect delicate data in a doc and overlay a giant previous black rectangle on it!

Validating the itch

Simply google “PDF redaction”.

Oh no, there are three different firms that already supply precisely the service we wish! I assume meaning I considered a foul concept and want a extra distinctive concept that no else is fixing.

Not.

The existence of competitors that’s fixing this actual want, and shopping for up sponsored clicks from google, validates that this can be a area of interest that truly makes cash.

Clicking by means of the primary three outcomes, I see the competitors has weaknesses:

  1. Certainly one of them is a desktop app: many favor an internet answer
  2. The opposite requires a bank card earlier than you even get began: definitely this might be optimum pricing for them — but it surely means all of the individuals who refuse to start out with a bank card will maintain wanting and go down the record to seek out me.
  3. I spend a half hour making an attempt them out. A couple of of them introduce plenty of complexity. Most of them over-redact, e.g. eradicating my financial institution’s cellphone quantity and each single transaction in my financial institution assertion, as an alternative of solely eradicating the figuring out data.
  4. Many options are simply support instruments to allow you to draw rectangles on a PDF. I need to establish and draw them robotically, saving the consumer time. So it’s a really differentiated product, which I believe is way more helpful.

Many individuals counsel constructing a web site that solely guarantees some performance and doesn’t do something, to judge how many individuals join. First see if individuals need this, and solely later implement the performance.

Perhaps it’s sound recommendation, I don’t know. For certain it’s remarkably unfun and unsatisfying to construct. So I can’t in good conscience suggest it. I recomment that you simply construct an internet web page that truly does the factor you’ve promised, even when it’s a really fundamental iteration of that factor.

Spinning up a frontend and internet hosting it

This part actually will depend on your skillset and background.

For me, the simplest solution to spin up a brand new SaaS is to git clone my present codebase for a SaaS I cofounded, DocuPanda.io. Then trash 99% of the code, and rewrite the prevailing onboarding web page from scratch, in order that now it redacts PDFs. I’ll reuse my present privateness web page, pricing web page, touchdown web page, and so on, and immediate GPT to alter up the language to mirror what our instrument does as an alternative of DocuPanda.

You can say that I’m dishonest — I’m beginning out with a template for a working SaaS to indicate how simple it’s to make a brand new working SaaS. Doesn’t appear truthful.

Guess what: you’re additionally beginning with a template of a working SaaS. You can purchase a template like Divjoy, which is superb however considerably outdated. Or possibly you need to use Saasfly.io template. Or you’ll be able to one click on deploy a easy web site from Vercel, which is a bit naked bones however you can also make adjustments from there. I might suggest internet hosting your answer on Vercel no matter which template you utilize, by the best way (not affiliated, only a joyful buyer).

There’s a great probability you’re studying this text and you know the way to code typically however not the best way to construct an precise web site — simply flick through the templates, observe alongside the docs, then make adjustments. GPT is your pal and can allow you to redesign complete pages and work out the language. You’re not aiming for perfection right here, you’re aiming to be launched.

If you happen to don’t know the best way to code in any respect, you might be able to use bubble.io and different disruptors that allow you to get away with not realizing the best way to code and nonetheless constructing a web site. I don’t have expertise on that entrance, however I firmly imagine that any resourceful particular person with GPT and Google will work out the best way to host their very own, fairly performant two-pager web site that may do one thing complicated that’s helpful to its customers.

My tech stack

My tech stack, for those who’re curious, is simply:

  1. Vercel.com internet hosting for the web site
  2. React, Supplies UI frontend
  3. Google Firebase for authentication
  4. Stripe for billing
  5. Docupanda.io for understanding paperwork and redacting them.

You’re most likely not accustomed to the final one. I’d already talked about this, however to maintain value having a full disclosure, I’m its Cofounder. DocuPanda is a service which is mostly designed to know paperwork. So for instance it’d have a look at rental lease PDF and provides the hire, the cost schedule, transfer out date, and whether or not pet alligators are allowed.

DocuPanda may also floor its understanding in actual web page and bounding packing containers, displaying the place within the doc a outcome got here from (e.g. highlighting the web page and part the place the hire quantity is talked about). So, I believe “The place’s the personally delicate data on this doc”, is one thing that I ought to be capable to construct with DocuPanda’s public API. I believe it’s ok to construct a minimal viable product for my PDF redaction instrument. So long as I give my customers a solution to repair errors and assessment outcomes, they’ll most likely discover worth from our this service, regardless of its limitations.

Identify: The product redacts paperwork. The area redact-doc.com is out there. No different enterprise appears to make use of this identify. Executed.

Brand: Immediate Flux to generate a easy icon that reveals a redacted doc.

Not unhealthy.

Model Id: no matter you inherited within the template you’re utilizing. You may change it later. I modified the colour from inexperienced to purple. Nobody cares.

Executed.

That is the majority of our work on this undertaking. Whether or not this could realistically take hours and never days will depend on your concept. If you happen to really feel that you simply’ll most likely want many months to launch, I strongly counsel you strip away out of your concept. If you happen to actually can’t, I counsel you progress on to the following concept. It’s higher to launch quick and fail a few occasions earlier than you commit months or years. You’ll study quicker.

So let’s motive by means of what’s the naked minimal we want our net web page to do:

  1. We need to establish and suggest rectangles that comprise delicate data within the PDF the consumer has uploaded. We’ll try this utilizing DocuPanda.io.
  2. We need to construct a frontend that lets individuals add a doc, and see the rectangles overlaid over their doc. They need to be capable to add extra redactions, and after they click on save, it ought to generate a brand new PDF with black rectangles wherever the consumer selected.

Let’s first construct the frontend. Think about we have already got a bunch of rectangles round delicate data that we’ve recognized. How would we construct net web page that overlays rectangles on prime of the PDF, lets customers drag them round, and lets them add extra of them? Sounds daunting, I’m not a frontend whiz.

Immediate GPT O1 to do it, and don’t take no for a solution. Right here’s a video of me constructing the fundamentals of this element in half-hour.

Within the video I attempt to keep away from utilizing my prior information of the best way to construct frontend code. I attempt to keep on with simply prompting GPT like a monkey repeatedly. Do that sufficient occasions and also you’ll study precise frontend. However once more, the main target right here is on getting stuff finished and never getting slowed down.

It’s not going to win awards for finest design ever, however I’d name that servicable

This half is exclusive to my concept, and it wasn’t chosen on accident. I do know I already personal this instrument — DocuPanda.io, so I needs to be making an attempt to make use of it. DocuPanda finds the data you want in a doc persistently, and it could possibly additionally spotlight the web page and part the place that data was discovered.

Constructing a Schema

In DocuPanda you’ll be able to outline a schema that claims what you need to extract from paperwork. Most individuals use it for stuff like extract hire from a lease, particular clauses from a contract, line objects from an bill or utility invoice, and so on.

However it could possibly help some fairly area of interest use instances, that embrace fiinding out particular contract clauses, answering complicated scientific questions given a tutorial paper — and likewise, I believe it needs to be able to find all occurrences of Personally Identifiable Data (PII) in a doc.

So how can we proceed?

  1. Googled round to seek out what widespread types of PII there are. Pasted a docs web page from AWS, which clear up a similiar downside solely on plain textual content and never PDFs. Then I requested GPT to broaden that record and make it extra generic.
  2. Uploaded some paperwork that comprise my PII into docupanda, and within the schema creation I wrote “It’s essential discover personally identifiable data, right here’s a listing of varieties”. Paste that record, and hit run.
Making a schema to seek out PII

I made a video tutorial of all the course of, so you’ll be able to observe alongside for those who’re curious.

Getting areas and redacting them

Getting the bounding packing containers from DocuPanda is simple. You simply make a name to its API. DocuPanda can localize the web page and part that comprise any data it finds.

Right here’s what that appears like on DocuPanda’s web site. On the left you’ll be able to see it extracts actual account quantity values, names, and so on. On the appropriate you’ll be able to see how the highlighted worth maps to a particular part within the doc.

You may most likely already discover a limitation. Proper now the localization is finished at complete part ranges, so we’re not highlighting particular phrases. We are able to enhance on that later, proper now we’re making an attempt to get to the end line and launch.

So all we have to do is write code that uploads a doc to DocuPanda, standardizes with our PII detection schema that we simply made, and pulls down the rectangles. After which we have to apply the redaction on to the PDF, making the rectangles into black ink on prime of the PDF. I made one other video tutorial that reveals how we try this. That is fairly technical, and once more boils all the way down to the identical level I’m making an attempt to make, which is you will get plenty of mileage with not realizing a lot and prompting GPT O1 like a monkey on acid. You may watch this course of beneath.

In the end, you wind up with quite simple code that’s nonetheless a bit too lengthy to cite in a weblog publish, so you’ll be able to take a look at the gist right here.

Check out the ultimate outcome: pdf-redact.com.

If you happen to have a look at Docupanda’s web site, the plagarism is clear. All I’ve finished to transform from my template to this web site is to take my present web page, clarify to GPT what Pdf-Redact is about, paste within the touchdown web page content material, and ask it to offer me an up to date web page with language that displays what up to date language to mirror what Pdf-Redact does.

I grabbed the pictures from undraw. If I had extra time I’d immediate Flux to offer me some extra related photos.

To make certain, the result’s a web site that appears generic and it’s removed from polished. It acquired me to the end line, and it’s at all times higher to launch first, enhance later.

To check out if web site is helpful, I’ve used Google Adverts capacity to generate a marketing campaign robotically based mostly in your web site content material. I eliminated a few irrelevant key phrases they got here up with, however in any other case their first guess was typically advantageous, concentrating on key phrases like “Redact PDF” or “take away PII from PDF”.

Nice, lets give Google $30 a day for a bit and see if that is ok to transform anybody in any respect. I’m not anticipating this advertisements marketing campaign to be worthwhile on this preliminary type. I do anticipate to get a primary sign if that is helpful in any respect.

To date I’ve made a whooping $19. Give me an opportunity although, it’s solely been a day since my google advertisements marketing campaign went dwell.

I’ll maintain this service working, and who is aware of — possibly it finally ends up rising. It’s on our growth roadmap to let DocuPanda localize particular person phrases as an alternative of complete sections, and at that time my product will turn into fairly highly effective.

I hope you’re studying this and really feel like constructing one thing of your personal. Please attempt. DocuPanda is my years-long journey, which is what you hope a SaaS will develop into after these first 24 hours.

If your enterprise may additionally use DocuPanda’s capacity to seek out data persistently from PDF paperwork and scans, I hope you contemplate making an attempt it out.

Blissful constructing!

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