Are you trying to enhance matching reward income however don’t have a lot time to spend money on the applications?
If you will discover simply half-hour in your schedule, there are small changes which have the potential to considerably elevate your group’s matching reward technique. These enhancements might embody:
- Publishing an identical reward publish on social media.
- Implementing an identical reward CTA in your affirmation display screen.
- Modifying your donation acknowledgments to advertise matching presents.
- Including a blurb about matching presents to your workers e mail signatures.
- Sharing details about matching reward firms in your space.
- Sending an e mail to all “Eligible however Not Submitted” donors.
- Following up with unclaimed repeat matching presents.
- Wanting into probably miscategorized ineligible donations.
In any case, maximizing matching reward income doesn’t have to be a prolonged or advanced course of. Many nonprofits miss out on this chance just because they assume it should take too lengthy or require vital sources to implement. However in actuality, there are various efficient and easy methods that may drive substantial ends in only a few minutes.
Let’s start!
Methodology #1: Publish an identical reward publish on social media.
Do you preserve Fb, Instagram, LinkedIn, or Twitter accounts in your group? Greater than possible, you’ve gotten some mixture of all 4. And in that case, odds are donors and members are scrolling by way of your messages frequently, making it a very impactful device in terms of fundraising.
Take a couple of minutes to create a publish about matching presents. Not solely will it seem in your followers’ partitions as we speak, however your matching reward publish will linger in your group’s web page endlessly.
For a headstart, Double the Donation’s 360MatchPro customers can entry customizable advertising samples throughout the platform at no further value. Simply select a templated graphic, personalize it to your group, and publish it to your social accounts!
Not a 360MatchPro consumer but? Click on right here to request a personalised demo and rise up and working with our instruments and sources ASAP!
And don’t overlook, when you use a service to schedule messages sooner or later, go forward and create a number of matching reward messages to publish mechanically over the approaching months. Usually sharing matching reward data is vital to constructing familiarity with—and participation in—the applications.
Time Funding Required: Ten minutes
Methodology #2: Implementing an identical reward CTA in your affirmation display screen.
Instantly after donors hit “submit” on their reward, they’re possible redirected to a affirmation display screen or thank-you web page on the web site. This web page typically thanks people for his or her help, and sometimes gives urged subsequent steps to get additional concerned with the group. One key approach to take action is with matching presents.
Subsequently, we suggest incorporating a distinguished CTA, or name to motion, in your affirmation web page that encourages donors to submit an identical reward.
Highlighting the chance so shut post-donation permits you to decide up on the donors’ heightened momentum and engagement together with your trigger, translating that into extra matching reward submissions general.
Time Funding Required: Ten minutes
Methodology #3: Modify your donation acknowledgments to advertise matching presents.
Greater than possible, your group sends an acknowledgment letter or e mail to every particular person after they offer. If that’s the case, this can be a excellent spot to advertise matching presents. And since acknowledgments are typically automated, all you have to do is plug a fast blurb about matching presents into your template or workflow. Then, it will likely be mechanically triggered to all donors as soon as they submit their preliminary presents—driving consciousness and visibility of the chance throughout your devoted supporters.
Understand that when you subscribe to Double the Donation’s matching reward service, ensure you embody a hyperlink to your group’s customized matching reward web page. This makes it simple in your donors to entry every thing they should submit their matching reward requests with ease.
Time Funding Required: 5 minutes
Methodology #4: Add a blurb about matching presents to your workers e mail signatures.
E-mail is probably going one in every of your most important communication channels in terms of participating with particular person donors. In consequence, your e mail signatures—and people of your complete fundraising crew—provide beneficial actual property for donor-facing promotions. And we suggest using the house as a simple technique to remind donors about matching presents.
For the perfect outcomes, you’ll need to hyperlink on to your group’s devoted matching presents web page, full with an embedded matching reward search device. In any other case, you may ask donors to “please verify together with your firm to see in the event that they’ll match your donation.”
Time Funding Required: Ten minutes
Methodology #5: Share details about matching reward firms in your space.
Selling matching presents to your exterior viewers typically begins with getting your inside crew on board, too. Whereas there are a ton of coaching sources obtainable, one factor you are able to do in half-hour or much less is ship a listing of high matching reward firms to your fundraising workers. You may be shocked to search out out that a few of your colleagues have by no means heard of worker matching reward applications—not to mention have familiarity with the businesses providing them.
When you’ll solely be capable to embody a handful of firms representing a small share of firms in your space that can match donations, it may be a great way to boost consciousness in regards to the potential of matching presents.
To kick off your analysis, this information from Nonprofit Supply gives an insightful have a look at completely different matching reward firms throughout the globe. Plus, it features a breakdown of fashionable matching reward hubs by geographic area.
Time Funding Required: Fifteen minutes
Methodology #6: Ship an e mail to all “Eligible however Not Submitted” donors.
Be aware: Whereas the earlier concepts may very well be accomplished with or with out Double the Donation’s matching reward software program, the following a number of strategies concentrate on instruments inside 360MatchPro. Enthusiastic about getting began? Request a demo now!
In the event you subscribe to Double the Donation’s instruments, there are a variety of ready-built studies obtainable throughout the 360MatchPro platform. One in all these, known as the “Eligible however Not Submitted” report, is designed to determine those that have been marked as matching reward eligible by employer however have not but submitted their matching reward requests. These are your greatest matching reward prospects, they usually’re at the moment letting their presents go unclaimed.
Fortunately, there’s even a simple technique to bulk ship emails proper from the dashboard, which means you may choose this phase of recipients, set off a pre-written e mail, and drive submissions to completion.
Time Funding Required: Twenty minutes
Methodology #7: Observe up with unclaimed repeat matching presents.
Donors who’ve secured an identical reward prior to now are going to be considerably extra possible to take action once more sooner or later. And in the event that they haven’t but submitted a match for his or her repeat reward, somewhat nudge can go a great distance.
Thankfully, Double the Donation has a device for this, too! All it’s a must to do is rapidly navigate to the Repeat Donors report, choose the meant recipients from the offered listing, and ship a bulk e mail letting them know that they will amplify their influence similar to they’ve performed earlier than.
Time Funding Required: Twenty minutes
Methodology #8: Look into probably miscategorized ineligible donations.
Generally, donors are marked as ineligible for matching presents inside 360MatchPro resulting from an organization identify misspelling or as a result of they didn’t really choose an organization from the dropdown listing. Nonetheless, by updating these information to mirror the proper place of employment, you may recategorize these people accurately as eligible for matching. And—you guessed it—there’s a report for that in 360MatchPro!
By navigating to the “Probably Miscategorized Ineligible” report, your crew can examine the data a donor typed (i.e., “house depot”) with Double the Donation’s greatest guess on the firm document they meant (“The House Depot”). From there, you’ll be capable to set off the “Match-Eligible” e mail stream so these recipients can entry company-specific tips, directions, and request types to finish their matches with ease.
Time Funding Required: Thirty minutes
Take your matching reward efforts even additional.
In simply half-hour or much less, your group could make vital strides towards growing its matching reward income—and making a fair larger influence general. By implementing these fast, focused methods, you not solely maximize funds but additionally construct consciousness amongst donors about how simple it’s to amplify their contributions.
Matching presents symbolize a beneficial but typically underutilized income. With these small, time-efficient efforts, you’ll be sure that extra donors are conscious, extra presents are matched, and your group advantages extra from each greenback.
Don’t let time constraints maintain you again. By setting apart a little bit of time to prioritize matching presents, you’ll be capable to unlock untapped funds, encourage donors to double their influence, and strengthen your group’s general giving technique—all with minimal effort.
Enthusiastic about studying extra about matching reward fundraising and past? Take a look at these further sources:
