After the whirlwind of #GivingTuesday, many nonprofits discover themselves questioning how one can preserve the momentum of generosity—and take advantage of company matching presents of their efforts. Whereas donations are inclined to surge on Giving Tuesday, organizations can amplify their influence by making the next day simply as highly effective. And that’s why we’re introducing the thought of Matching Wednesday.
By strategically specializing in matching presents the day after Giving Tuesday, nonprofits like yours can create a further wave of assist that builds on the day prior to this’s success.
On this information, we’ll share every little thing you want to know to get began with this distinctive and impactful marketing campaign thought. This contains:
Matching Wednesday might help nonprofits capitalize on donors’ enthusiasm, encourage extra staff to hunt company matches, and double (and even triple) the assist for his or her causes.
Able to learn the way? Let’s get began with the fundamentals.
What’s Matching Wednesday?
Matching Wednesday is a strategic fundraising initiative through which nonprofits can take part instantly following #GivingTuesday.
Whereas Giving Tuesday sparks a lift in donations from people desperate to assist their favourite causes, Matching Wednesday goals to maintain this momentum going by encouraging donors to double (and even triple) the influence of their contributions by company matching present applications.
Right here’s the way it works: on Matching Wednesday, nonprofits attain out to donors who gave on Giving Tuesday (and even earlier than) and remind them to submit their presents for matching by their employers. They will additionally spotlight matching present alternatives to new donors, underscoring the added influence their assist can have.
The thought behind Matching Wednesday is easy but highly effective—leveraging the keenness generated on Giving Tuesday to unlock much more funding for the trigger. By making matching presents simple and front-of-mind, nonprofits can flip a single day of generosity into an prolonged interval of amplified giving, serving to them attain their targets and maximize their mission influence.
Following Up With #GivingTuesday Donors
Giving Tuesday sees a few of the highest charges of charitable giving every year. In 2023, 34 million adults within the U.S. alone participated in Giving Tuesday festivities, contributing a complete of greater than $3.1 billion. And whereas plenty of these presents have been matched by donors’ employers, the reality is that plenty of matchable presents went unclaimed. And that’s the place Matching Wednesday steps in!
Following up with Giving Tuesday donors come Matching Wednesday is important to seize the complete potential of company matching presents. Many donors could not notice that their contributions may be matched by their employers, successfully doubling and even tripling their influence on the trigger. However once they do know, they’ll be desperate to become involved.
Right here are some things your crew can do to have interaction these donors and take advantage of Matching Wednesday:
1. Ship a Customized Thank-You with a Matching Reward Reminder.
Begin with a heartfelt thank-you electronic mail to all Giving Tuesday donors, expressing gratitude for his or her contribution and sharing the influence it’ll make. Then, introduce the idea of matching presents, highlighting that many employers will match their donations at no further value to them. This light reminder can spark curiosity and inspire donors to verify if their employer participates in an identical present program.
2. Educate Donors Concerning the Ease and Advantages of Matching Items.
Many donors could also be unfamiliar with how matching presents work. Use Matching Wednesday as a possibility to teach them on the method. Present clear, easy-to-follow, and company-specific directions on how they’ll request an identical present from their employer, and supply help for any questions or considerations donors might need about matching present submissions.
3. Set up a Sense of Doubled Influence.
Use Matching Wednesday to create a way of amplified donation influence by highlighting how useful matched presents may be. Let donors know the way their contributions, when doubled, can handle particular wants, reminiscent of offering further meals, funding essential applications, or increasing extremely demanded companies. This method makes the matching present really feel like an extension of their Giving Tuesday contribution, deepening their connection to your trigger.
Participating Supporters With Beforehand Made Items
Whereas the thought is centered across the better-known international giving day, it’s vital to notice that Matching Wednesday doesn’t need to be unique to Giving Tuesday donors, both. The truth is, it’s additionally an excellent time to have interaction supporters who donated earlier within the yr however, so far as you already know, haven’t submitted their presents for matching.
By reaching out with a well timed reminder to submit their matches, nonprofits can flip earlier contributions into a brand new wave of assist on Matching Wednesday.
Right here’s how one can maximize engagement with these previous donors:
1. Phase and Personalize Your Outreach.
Establish donors who gave earlier within the yr however could not have submitted their presents for matching. Ship a personalised electronic mail acknowledging their earlier assist and sharing how impactful it could be in the event that they submitted their present for a match—and the way Matching Wednesday is the proper time to do it. In any case, a tailor-made message makes supporters really feel valued and motivates them to take the additional step, realizing that their contributions are nonetheless on the nonprofit’s radar.
2. Create a “Final Name for Matching Items” Marketing campaign.
Use Matching Wednesday as a last push for matching present submissions, presenting it as a time-sensitive alternative. Clarify that this can be a final likelihood to double or triple their assist this yr, particularly for individuals who might need forgotten or neglected the choice earlier. A way of urgency can encourage motion, as donors could also be extra prone to submit a match in the event that they understand it’s the ultimate alternative for the yr. Many corporations set up year-end request deadlines, too, which means time is of the essence.
3. Present a Easy, Step-by-Step Information for Matching Items.
Many supporters would possibly hesitate to submit their presents for matching as a consequence of uncertainty across the course of. Embrace a fast information in your Matching Wednesday electronic mail to assist simplify it. A “Verify Your Eligibility” button resulting in a matching present search device may be significantly efficient, permitting donors to rapidly verify if their firm presents matching and entry any obligatory types.
Re-engaging previous supporters for Matching Wednesday permits nonprofits to revive donations from all year long and switch them into even larger influence. This last-call reminder serves as a simple and efficient method to join with donors, making certain their presents stretch additional and assist finish the yr on a excessive word for the trigger.
Greatest Practices for Matching Wednesday Success
To maximise the influence of Matching Wednesday, nonprofits can implement a number of finest practices to make sure their outreach is compelling and efficient. From focused follow-ups to clear messaging, listed here are methods that may assist nonprofits take advantage of this post-Giving Tuesday initiative:
Point out matching presents main as much as and on Giving Tuesday, too.
Matching Wednesday is all about matching presents. But it surely shouldn’t be the primary time your viewers hears concerning the alternative. The truth is, it’s finest to start highlighting matching presents alongside Giving Tuesday promotions main as much as and on the large day.
By selling matching present alternatives early and infrequently, nonprofits can start constructing familiarity with the applications. This will considerably enhance the day’s income, motivating extra donors to offer—and inspiring them to make their contributions go additional when the time comes.
To not point out, realizing that their donation may very well be matched may even encourage donors to contribute in bigger quantities. Matching presents permits donors to double or triple their contributions, which is a compelling purpose to extend their preliminary assist. Analysis exhibits that fundraising appeals—reminiscent of these for Giving Tuesday—see a 71% enhance in response fee and a 51% enhance in common present dimension when matching presents are talked about.
Take a multi-channel method to participating donors.
With regards to advertising matching presents, you need to be certain your message is getting throughout far and vast. Fortunately, a multi-channel method engages donors on a number of platforms, making it simpler for them to take motion and become involved.
To not point out, every donor has most popular methods of receiving info. Some could reply finest to electronic mail reminders, whereas others usually tend to interact on social media or by textual content. By reaching out throughout a number of channels, you may make sure you’re assembly donors the place they already are.
Leveraging a mix of electronic mail, social media, SMS, and even telephone calls empowers nonprofits to create complete, participating Matching Wednesday experiences that preserve matching presents on the high of donors’ minds.
Spotlight matching present success tales.
Social proof is a strong device. On an enormous giving day like Giving Tuesday (or the following Matching Wednesday), incorporating success tales concerning company matching presents can go a good distance towards inspiring motion.
For one of the best outcomes, we advocate supplying particular examples as an instance the ability of matching presents. Strive sharing tales or metrics that showcase what matching funds have beforehand achieved in your group. As an illustration, you would possibly say, “Final yr, matching presents helped us present meals for 500 further households.” Influence-driven messaging like this will encourage donors to behave, as they’ll straight see how their matched presents contribute to the mission.
Alternatively, contemplate sharing a short story or instance of a previous donor whose present was matched. You may even supply a quote from a earlier matching present donor to behave as a testimonial! In any case, real-world examples can function highly effective motivation, serving to donors see the tangible outcomes of submitting an identical present.
Spend money on matching present software program earlier than Matching Wednesday.
Main as much as Matching Wednesday (or Giving Tuesday, for that matter), you’ll need to conduct an evaluation of your current tech stack and resolve when you have what you want for fulfillment. For those who’re at the moment lacking a matching present software program, we extremely advocate getting up and operating with such an answer previous to the beginning of the giving season.
In any case, this type of device simplifies the matching course of by enabling donors to rapidly discover their employer’s matching present coverage, types, and submission directions. The simpler it’s for donors to verify eligibility and entry types, the extra possible they’ll be to comply with by—so this isn’t one thing you need to overlook. To not point out, an automation platform like Double the Donation’s 360MatchPro can streamline all the course of from begin to end, so your crew doesn’t need to raise a finger!
Able to get began? Request a personalised demo or uncover your anticipated ROI with matching presents!
Share Matching Wednesday outcomes and outcomes.
After Matching Wednesday concludes, preserve the matching present momentum by sharing the marketing campaign outcomes along with your supporters. For instance, spotlight the full variety of submitted matches and the influence they’ll have in your applications. This sort of transparency fosters belief and exhibits donors that their efforts to safe a match made a concrete distinction, setting the stage for continued engagement.
From there, you’ll need to observe key metrics, such because the variety of matching presents secured, complete matched income, and engagement charges, so you may regulate and enhance your efforts for the following yr. In any case, a profitable Matching Wednesday can develop into an ongoing a part of your end-of-year fundraising efforts, extending Giving Tuesday’s influence effectively past a single day within the years to return.
6 Pattern #MatchingWednesday Promotions
Able to get began selling Matching Wednesday however undecided the place to start? We’ve created just a few pattern promotions your crew can use to have interaction its donors main as much as and on to the large day.
Matching Wednesday Textual content Message
Textual content message copy: Thanks for supporting us on #GivingTuesday! 🎉 Do you know your donation might go twice as far? At this time is #MatchingWednesday—click on right here to see in case your employer matches: [URL]
Matching Wednesday Electronic mail Template
Topic line: Have you ever given to [nonprofit] this yr? Double your influence as we speak—on #MatchingWednesday!
Physique:
Pricey [donor’s first name],
Thanks for being a part of the [nonprofit] household! Your assist means the world to us, and as we speak, on #MatchingWednesday, there’s an thrilling alternative to make your influence go even additional.
For those who’ve donated to [nonprofit] this yr, you would possibly be capable of double and even triple your present by your employer’s matching present program! Many corporations supply to match their staff’ charitable donations, however these matches typically go unclaimed. Submitting an identical present request is a straightforward method to amplify your influence and guarantee your generosity reaches much more folks in want.
Right here’s how one can take part in #MatchingWednesday:
- Verify in case your employer matches donations – Use our matching present search device right here [URL] to see if your organization presents matching presents.
- Comply with the offered steps – In case your employer participates, full an identical present request by their system by following the directions our device supplies.
- Watch your influence develop! Each matched greenback helps us carry hope and assets to much more people and households.
Why submit your present for a match as we speak? Matching Wednesday is a restricted alternative to assist us shut out the yr sturdy and make a distinction for the communities we serve. Your assist issues, and by taking just some minutes to verify your match eligibility, you may double the ability of your donation at no further value!
Thanks in your continued generosity. Collectively, we will make an excellent larger influence.
Heat regards,
[Your Name]
[Nonprofit Name]
[Nonprofit Contact Information]
Matching Wednesday Fb Publish
Caption: Many employers match donations to [nonprofit], doubling (and even tripling!) your influence at no further value to you. Take a second as we speak to verify in case your present qualifies for a match by visiting the Matching Items web page on our web site: [URL] #DoubleYourImpact #MatchingGifts
Matching Wednesday Instagram Publish
Caption: It’s #MatchingWednesday! 🎉 Do you know that hundreds of corporations match worker donations? Which means your present might go twice as far—simply by submitting an identical request!
Don’t miss this opportunity to maximise your assist and make an excellent larger influence. Go to our Matching Items web page to be taught extra. #GiveMore #AmplifyYourImpact #MatchingGifts
Matching Wednesday LinkedIn Publish
Caption: #GivingTuesday was only the start! 🌟 Do you know that your donation might go even additional? Many corporations supply matching present applications, which means your contribution may be doubled and even tripled at no further value to you.
Now, Matching Wednesday is the proper time to make the most of this chance! For those who gave to [nonprofit] yesterday or at any level this yr, verify to see in case your employer will match your donation. It’s a simple method to maximize your influence and assist the causes that matter most to you.
Undecided if your organization participates? Don’t fear—simply use our matching present search device to search out out: [URL]
This #MatchingWednesday, let’s make each greenback rely for much more. Thanks once more for serving to us create lasting change. #DoubleYourImpact #EmployerMatching #CorporateGiving #SocialGood #GivingTuesday
Matching Wednesday Twitter Publish
Caption: #MatchingWednesday is right here! 🎉 It’s the proper likelihood to make your #GivingTuesday present go even additional. Verify to see in case your employer will match your donation and double your influence as we speak! [URL]
Subsequent Steps & Extra Giving Season Sources
Establishing a Matching Wednesday marketing campaign following Giving Tuesday is a brilliant manner for nonprofits to increase their outreach—and make each present rely twice. By selling matching present alternatives instantly after a serious giving day, organizations can reinforce their message, attain new donors, and deepen their influence general.
This strategic timing leverages the worldwide recognition and in depth goodwill of Giving Tuesday and engages donors additional, reminding them that their assist can do extra. Embracing the thought of Matching Wednesday can make sure the season of giving extends past a single day, unlocking new prospects for funding and progress within the year-end season and past. Simply don’t overlook to equip your crew with the correct software program going into it!
Excited about studying extra about matching presents heading right into a interval of vacation giving? Try these further assets:
