A typical inquiry we obtain at Double the Donation facilities on the right way to strengthen relationships with companies that supply beneficiant matching present donations. Many organizations want that they had extra methods to achieve out to those companies post-donation and strengthen company relationships. In any case, doing so permits causes to reveal how a powerful relationship may present important public relations advantages for corporations.
In different phrases, matching present packages not solely double the donations of particular person staff but additionally present a singular alternative for nonprofits to attach with corporations on a deeper degree. And on this submit, we’ll discover actionable methods to make use of matching items to strengthen and develop your company partnerships.
These embody the next practices:
- Present further gratitude to matching present contributors.
- Implement public recognition of matching present companions.
- Pitch a personalized, one-off matching present program.
- Present reporting and affect info on matching items.
By leveraging matching items in a considerate method, nonprofits can transcend fast monetary assist to determine ongoing relationships with company companions that result in elevated engagement, visibility, and expanded assist over time. Learn on to learn how!
Present further gratitude to matching present contributors.
Does your group have one company (or perhaps a few!) that actually stands out within the area of matching present donations? It’s essential that this firm is aware of how large of an affect they’re making on the work you do—and the way a lot you respect their assist. But generally, a easy, albeit great, acknowledgment letter just isn’t going to emphasise your thanks sufficient.
So, what else are you able to do?
- Write completely customized thank-you messages. A personalised thank-you message goes a good distance in exhibiting {that a} nonprofit actually values an organization’s assist. Not like generic acknowledgments, completely customized messages mirror a company’s understanding of the corporate’s contributions and categorical gratitude in a manner that feels significantly real. For the very best outcomes, use specifics in your phrasing, spotlight worker involvement, and point out the affect their giving has in your mission.
- Host an appreciation occasion. An appreciation occasion devoted to recognizing company companions who present matching items is usually a significant gesture, providing a memorable manner for firm representatives to really feel actually valued. Whether or not it’s a luncheon, dinner, or a small networking reception, an appreciation occasion creates an surroundings the place the corporate’s contributions are celebrated with a private contact.
- Ship small items or tokens of your appreciation. Sending a small, considerate present or token of appreciation is usually a pleasant approach to categorical gratitude for a corporation’s matching present contributions. These items don’t should be extravagant; a easy however significant gesture can go a good distance. You may even think about branded merchandise or a mission-aligned present, together with a handwritten word!
By specializing in one-on-one interactions and direct expressions of gratitude, nonprofits could make company companions really feel actually valued, constructing the inspiration for a long-lasting, mutually useful relationship.
Implement public recognition of matching present companions.
Along with personal thanks, it’s additionally a good suggestion to rejoice your matching present contributors out loud. In any case, implementing public recognition for matching present companions is a strategic manner for a nonprofit to indicate appreciation for company assist—whereas additionally amplifying consciousness of matching present packages among the many firm’s staff, the nonprofit’s supporters, and the broader group as a complete.
Listed here are just a few methods organizations can incorporate public recognition into their matching present technique:
Press Releases
Let’s say you’re in search of methods to publicly share your appreciation for a very giant matching present firm. One easy and extremely seen type of further thanks could be a press launch to native publications. This doc may embody details about the circumstances of the donation, how large of an identical present associate they’re (if, for instance, you have got many donors who work for a corporation that provides matching items on a recurring foundation), and the type of packages and mission work the donations assist progress.
The essential factor right here is that the corporate (or corporations) offering matching items to your nonprofit group are getting public, constructive recognition for the donations they make. Because of this, they’re extra more likely to donate in different capacities sooner or later once they see the type of public acknowledgment they’ll get by contributing to your trigger.
Social Media
This one is seemingly a no brainer, but it surely’s all the time superb what sort of far-reaching affect a Fb or Twitter submit can have on relationships. By thanking an organization for his or her generosity with matching items and together with the constructive affect they’re having on the group, your nonprofit is taking an additional (and, once more, easy) step to indicate the corporate—and the general public—how grateful you’re for his or her assist.
Donation Web page Affirmation Screens
For the very best fundraising outcomes, your group’s donation pages ought to embody details about the advantages of matching items, together with a point out of among the high company donors within the space. Whenever you current corporations which have lately contributed matching items to your trigger instantly after donors give, it reveals a lot of their employers’ dedication to the group. This, in flip, will increase the possibilities a person will get their present matched post-donation—all whereas their momentum and engagement together with your trigger continues to be excessive.
In the meantime, rising the variety of eyes that see an organization’s title in a constructive gentle additionally will increase the probability of forming a stronger relationship. In any case, constructive PR for a corporation (particularly by a nonprofit group) is a big key to making sure future collaboration.
Your Matching Presents Web page
Don’t overlook to focus on examples of matching present corporations supporting your efforts instantly in your devoted Matching Presents web page, too. Keep in mind: this useful resource is a centralized hub for all issues matching items. It is smart to publicly acknowledge the businesses matching staff’ donations to your trigger!
Take a look at this instance of a well-designed matching items web page from UGA:
Doing so won’t solely present constructive publicity for the corporate but additionally encourage your different donors to see if their employers will match their items.
Weblog Posts
You probably have a weblog in your web site, this may be one other wonderful alternative to highlight standout corporations giving to your trigger by means of matching items. And since weblog posts can include longer-form content material (versus, say, your Match Web page or donation affirmation display screen), you have got extra actual property to advertise the businesses supporting your efforts.
For the very best outcomes, these weblog posts must also include an summary of matching present packages normally—and the way particular person donors can decide in the event that they’re eligible even when they don’t see their particular firm within the checklist. We even present some pre-written weblog articles to be used by organizations like yours!
Occasion Recognition
In the event you’re selling matching items at an upcoming fundraising occasion (trace: it’s best to!), take the time to acknowledge among the main gamers matching items to your group.
Even when these corporations aren’t actively sponsoring your charitable occasion, simply mentioning the affect they’ve on the work you do by means of matching items (with out outshining the precise company sponsors, after all) goes to make a distinction.
Pitch a personalized, one-off matching present program.
Tons of corporations are already matching items—however sadly, not all do. In the event you’re trying to make use of matching items as a approach to construct relationships with companies that haven’t but carried out these packages, proposing one-off matching present initiatives is usually a extremely efficient method.
Begin by figuring out corporations with a notable variety of staff already donating to your group, as these companies could also be open to encouraging staff’ philanthropic pursuits.
(Trace: 360MatchPro’s Prime Firms report could be a superb device for uncovering the very best prospects in your community.)
From there, method the corporate with a proposal for a limited-time, one-to-one matching present alternative tied to a particular marketing campaign or challenge. This makes it simpler for the corporate to check out an identical program—and assist your trigger—with out committing to the long run. As you accomplish that, spotlight how the initiative can enhance worker morale, reveal company accountability, and positively affect the communities wherein the corporate operates.
For nonprofits, this method can set up new company relationships and develop right into a extra everlasting partnership. Moreover, by making the corporate an integral a part of a profitable marketing campaign, nonprofits can reveal the worth of company funding, typically encouraging the enterprise to undertake or broaden matching items in the long term.
Present reporting and affect info on matching items.
Firms that supply matching items wish to see that their {dollars} are making a distinction—not just for their very own backside traces however for the organizations they assist by means of the packages. Fortunately, offering detailed reporting and affect summaries on matching present contributions reveals corporations the tangible outcomes of their donations. In order that’s what we advocate doing!
So as to take action, think about creating tailor-made experiences, providing knowledge on funds raised by means of matching items, worker participation charges, and particular outcomes funded by the contributions. Visible aids, akin to infographics or mission-relevant pictures, can carry these numbers to life, too.
When corporations see the real-world affect of their matching items, it builds belief and reinforces the worth of their partnership with the nonprofit. Reporting demonstrates transparency and accountability, qualities that may strengthen company loyalty and encourage continued, probably elevated, assist.
Subsequent Steps for Creating Stronger Relationships
Matching items characterize extra than simply further funding—they’re a useful bridge between nonprofits and the company group. By strategically partaking with matching present packages, nonprofits can construct significant, long-lasting relationships with company companions that transcend financial assist.
By way of constant, customized gratitude and alternatives for deeper involvement, nonprofits can remodel matching present contributors into probably the most loyal of advocates for his or her causes. And by harnessing the potential of those partnerships, organizations place themselves for long-term progress, enhanced visibility, and a wider-reaching affect that advantages each their mission and their company allies alike.
Good luck!
Occupied with studying extra about matching items and company partnerships? Take a look at the next further sources:
