MyDriveHero isn’t simply one other tech startup—it’s a mission-driven platform tackling considered one of Australia’s most important points: highway security.
Co-founded by Rick Markham, Josh Wong, and Blake Robinson, the app gamifies driving habits, turning protected behaviour into money rewards. The journey started with a private tragedy and advanced right into a nationwide initiative serving to drivers save lives—and cash.
“MyDriveHero was based by Rick Markham,” explains Blake Robinson. “Rick was profoundly impacted by the tragic loss of life of a younger girl resulting from distracted driving attributable to cellphone utilization. This devastating incident underscored the pressing want for change, inspiring Rick to behave and create a platform to advertise safer driving habits and stop such tragedies sooner or later. Josh and I got here on board to convey his imaginative and prescient to life and launch the app nationwide.”
With backgrounds spanning enterprise, finance, and community-focused initiatives, the trio mixed their experience to construct an app that incentivises safer roads by modern know-how.
Innovating by challenges
MyDriveHero goals to make our roads safer Supply: Instagram
Constructing one thing distinctive isn’t straightforward, and the crew confronted its justifiable share of hurdles. “As MyDriveHero is extraordinarily distinctive, the most important problem isn’t having many tried and examined methods,” Blake admits. “Getting comfy with failing—and failing quick—has been the most important problem but additionally the most important reward.”
This willingness to study and adapt has formed the platform’s success. The app has already tracked over 37 million kilometres and awarded over $180,000 to drivers. Blake says these achievements aren’t any accident.“
Studying from our customers and analysing knowledge is on the core of every part we do. When our customers most popular money rewards over a factors system, we made the shift. The info confirmed this was the proper resolution, validating the facility of user-driven innovation.”
Turning protected driving right into a recreation
At its core, MyDriveHero makes use of gamification to vary driver behaviour. The app encourages higher habits by rewarding customers with money and monitoring their security scores whereas making the expertise enjoyable and interesting. “We don’t simply assume it really works—it’s a reality,” Blake says. “Since launch, our customers have collectively pushed practically 40 million kilometres, leading to a 23 per cent discount in unsafe driving behaviours, particularly concentrating on dashing and distraction.”
The app calculates a driver’s security rating utilizing cutting-edge know-how and partnerships with international mapping suppliers. “Our security rating is designed to deal with the 2 main causes of highway fatalities: dashing and distraction,” Josh explains. “Each person begins with an ideal security rating of 100/100, which decreases with every infraction. However at MyDriveHero, there aren’t any zeros—each driver earns one thing.”
Celebrating milestones and person success tales
Whereas technological developments drive the platform ahead, it’s the real-world affect that motivates the crew. “Nothing stands out as a lot as every time we see the general security enchancment proportion enhance throughout our neighborhood,” Blake says.
“The primary time we noticed it click on over from 0 per cent at launch to 1 per cent was unbelievable. Not too long ago, seeing it transfer from 19 per cent to twenty per cent was simply as rewarding.”
The crew has additionally celebrated life-changing person tales. “Taylor Kelly, the winner of our second automotive giveaway, has an inspiring story,” Blake says. “As a P-plate driver, she found MyDriveHero throughout a pivotal second and remodeled her driving habits. Since then, she hasn’t acquired a single effective. Her dedication paid off when she received a brand-new automotive, exhibiting how the app empowers safer driving and rewards optimistic change.”
Increasing horizons and saving lives
Because the app evolves, the crew is dedicated to rolling out new options, similar to an in-app chat operate and enhanced earnings monitoring. Worldwide enlargement can be on the horizon, with plans to develop past Australia by 2025.
The final word reward for Blake and his co-founders is figuring out their app makes a distinction.
“Our ecosystem is actively decreasing the dangers of dashing and cellphone distraction,” he says. “We’re saving lives and serving to extra folks return residence safely. That’s what we outline as true success.”
So, what’s their message for drivers contemplating MyDriveHero? Blake sums it up: “It’s not nearly incomes rewards—it’s about making an actual distinction in your driving habits, your security, and your life.”
MyDriveHero is proving that optimistic reinforcement can reshape highway security. Whether or not you’re motivated by money rewards, gamification, or the possibility to enhance your habits, the app presents a compelling strategy to drive change—one kilometre at a time.
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