Egregious, a London-based startup growing cutting-edge applied sciences to defend towards AI misuse, has raised €936k in a Pre-Seed funding spherical in an effort to meet rising demand for AI risk detection.
The funding spherical was led by Gasoline Ventures and Oxford Capital, in addition to continued assist from Rosc, Tiny Supercomputer Funding Firm, Hatcher+ and Angel buyers.
Rupert Small, PhD, CEO and Founding father of Egregious mentioned: “AI-powered bots and brokers are highly effective instruments, however in addition they pose a rising risk. These AI brokers give individuals superhuman powers to form narratives, manipulate techniques, and undermine belief at scale. At Egregious, we’re constructing a defence line for humanity.”
Based in 2023 by Rupert Small, PhD, Egregious’s mission is to guard essential organisations from the rising threats posed by AI-powered deception, disinformation, and dangerous content material.
The corporate’s modern Human AI platform employs superior AI instruments to deal with among the most urgent challenges arising from AI misuse. Its options embody Social Media Intelligence (SOCMINT) instruments and Narrative Intelligence applied sciences, designed to establish, analyse, and counteract malign affect operations.
This method addresses threats throughout a number of industries, together with nationwide safety, finance, advertising, cybersecurity, and insurance coverage.
The funding will speed up Egregious’ product growth and improve its platform’s capabilities to satisfy the growing demand for AI risk detection and mitigation. The startup has additionally joined the NVIDIA Inception Program, reinforcing its dedication to technological innovation and progress.
Mark Pearson, Founding father of Gasoline Ventures, expressed confidence within the startup’s potential: “Egregious represents a daring step ahead within the AI house. Rupert and his group have demonstrated distinctive experience and have an unwavering dedication to addressing among the most crucial challenges dealing with society as we speak on account of evolving expertise on this planet.”
Egregious is specializing in industries the place the implications of AI misuse are most pronounced, providing tailor-made functions of its platform to handle these essential challenges.
Within the realm of nationwide safety and defence, it supplies safe Social Media Intelligence options to observe and counteract disinformation campaigns. For finance and company safety, the platform safeguards organisations towards market manipulation, personnel dangers, and AI-driven scams. In advertising and communications, Egregious allows AI-powered, multi-platform methods to boost productiveness.
Its cybersecurity capabilities detect and mitigate open-source intelligence (OSINT) dangers to fortify digital safety, whereas within the insurance coverage sector, it helps insurers by figuring out and assessing world safety threats via AI-driven insights.
The urgency of Egregious’ mission is underscored by the World Financial Discussion board’s 2025 World Dangers Report, which ranks misinformation and disinformation as high world dangers, alongside cyber espionage and societal polarisation. As AI capabilities proceed to evolve, the arms race between AI misuse and detection intensifies, making Egregious’ position more and more essential.
Egregious’ method to narrative safety and data resilience seems to position it on the forefront of the AI defence panorama. Its platform counters AI-generated misinformation and empowerss organisations to strengthen their data safety infrastructure.
Mark Pearson added: “We’re thrilled to assist Egregious as they lead the cost in Human AI innovation and stay up for supporting their progress in 2025.”
