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Thursday, December 5, 2024

FIGR Ventures launches household workplace fund to put money into mission-driven founders and startups shaping the buyer sector


FIGR Ventures, a brand new UK-based household workplace fund, has introduced their official launch to put money into early-stage, mission-driven startups which are reshaping the buyer sector.

Backed by a personal household workplace and co-founded by Fiona Humphries and Ellie Craig, FIGR focuses on supporting companies that ship measurable optimistic environmental or social influence.

Fiona Humphries, FIGR’s Managing Director, will lead on technique, operations, driving the due diligence course of and making remaining funding choices. As FIGR’s Portfolio Director, Ellie Craig might be accountable for figuring out and assessing funding alternatives, and acts as the primary level of contact for all potential and portfolio founders.

The fund will sometimes make investments between €241k and €361k on the pre-seed and seed levels, concentrating on corporations that align with its three classes of ‘changemakers’:

  • Switchers: Offering options to environmentally or socially dangerous shopper items. FIGR will search out corporations creating high-quality, guilt-free merchandise folks really need to use, from sustainable skincare and cleansing merchandise to moral jewelry and meals.
  • Enablers: Creating the instruments customers and companies must make extra sustainable and moral decisions. The fund will again founders growing applied sciences, supplies and processes making it simpler for all of us to do higher, from AI-enabled sustainable buying to eco-friendly packaging.
  • Solvers: Creating groundbreaking options to unsolved issues affecting customers’ lives. FIGR will put money into companies tackling actual issues for actual folks, which may embody training, healthcare, femtech and extra.

FIGR plans to make 5 to 6 investments annually, deliberately retaining the portfolio dimension small to permit its lean staff to offer hands-on help to founders.

In line with FIGR, it’s their staff’s intensive expertise in shopper sectors, small enterprise development, and impact-driven initiatives that units them aside. Talking about their imaginative and prescient, Fiona Humphries acknowledged: “We began FIGR as a result of we imagine one of the simplest ways to drive optimistic environmental and social change is to mix charitable grants with investments into high-potential, impactful companies. We’ll be taking a look at all potential investments by the lens of their influence, and fascinated by their potential to scale sustainably and profitably. We’re hoping to search out wonderful early-stage companies and develop them from startups into market leaders.”

Ellie Craig, Portfolio Director, added: “We’re actually excited to companion with bold founders and supply tailor-made help to assist them to develop their companies. On the early levels we’re specializing in, the founders are a very powerful a part of our funding choices. We’re backing sensible folks and empowering them to construct nice companies.”

FIGR Ventures’ advisory staff contains Nic Humphries, Senior Associate at Hg; Richard Chapple, Co-Founding father of The Progress Basis; and Richard Johnson, Affect Advisor at Volans, amongst others.



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