[Guest Post] The Diagram of Moral Storytelling Excellence

As we speak’s visitor put up on moral nonprofit storytelling is from Caliopy Glaros. Caliopy is the Founder and Principal Marketing consultant at Philanthropy With out Borders, a agency with experience in moral storytelling, donor engagement, and strategic planning. This text was initially revealed on her weblog. You possibly can be taught extra in her coaching in The Nonprofit Academy referred to as “Moral Nonprofit Storytelling: From Exploitation to Empathy.” 

by Caliopy Glaros of Philanthropy With out Borders

That is a type of tales we inform ourselves: That fundraising workers and program workers aren’t aligned in storytelling.

There’s a notion that the fundraising workers prioritize the wants of donors, eager to overly give attention to the damaging facets of shoppers’ lives and commodify their tales into “belongings” for the annual enchantment.

After which there’s a notion that program workers, who work extra intently with shoppers and know issues about their lives and circumstances that may solely be identified by way of time and belief, are too protecting of their shoppers’ identities and tales; so cautious and cautious that they stop tales from getting out and impede the fundraising efforts.

The story is that the fundraising workers and program workers simply can’t see eye-to-eye.

This dichotomy is definitely false, however the pressure is actual. I do encounter these beliefs in organizations giant and small, however I’m right here to inform you that there’s at all times, at all times overlap.

First, we will acknowledge that each our roles depend upon belief and the relationships we domesticate. For program workers, their main relationships are with shoppers, and for fundraising workers, our main relationships are with donors.Second, each roles harness the facility of tales, we simply use these tales in several methods. Program workers could also be utilizing tales to show, to advocate, or to encourage, whereas fundraising workers use tales to do… effectively, really the identical factor. See, we don’t use tales to boost cash, we use tales to show, to advocate, and to encourage, and philanthropy is the pure consequence of somebody feeling impressed.Lastly, it’s value mentioning that many organizations have shoppers who donate – which makes them donors too! And a few of our donors might share lived experiences with our shoppers, if we solely take the time to be taught this about them.There may be at all times overlap. However the overlap in our roles or motivations shouldn’t be what’s vital. What issues in moral storytelling is the overlap in what compels our donors to offer, and the way your shoppers or story contributors need their tales informed.

What Compels Donors to Give or Have interaction

We should inform tales in a manner that resonates with our donors, however that doesn’t imply it ought to come on the expense of our shoppers’ dignity.

Whereas some individuals might imagine a photograph of a crying youngster is extra more likely to elicit funds than one in every of a smiling youngster, this has not been confirmed in analysis. Even a few of the most strong research contradict each other or present inconclusive outcomes. “What” compels donors to offer can’t be lowered to a unclean tear-streaked face, or tales of profound hardship. Making an attempt to measure donor motivations in A/B advertising and marketing exams is difficult and we are sometimes not ready to attract concrete conclusions as to why some campaigns had been marginally extra profitable than others. However when researchers really ask donors what they need, here’s what they are saying:

1. To really feel seen, heard, and valued
2. To know their reward will make a distinction
3. To really feel part of one thing larger than themselves.

Is that actually at odds with the dignity of our shoppers? It doesn’t should be, so long as we’re ensuring to inform tales the best way our shoppers need them informed.

How Your Story Contributors Need Their Tales Instructed

How do our contributors need their tales informed? How do they need to be understood and remembered by audiences? It’s not possible so that you can reply that query for them. As a substitute, we should commit ourselves to a technique of securing suggestions from our shoppers to make sure that we’re telling tales which might be true, that honor them, and that maintain our organizations accountable. You need to get suggestions out of your shoppers. You need to deal with them as collaborators and co-authors in your storytelling course of. My articles on suggestions gathering, interviewing, and modifying are good locations to start out.

© Philanthropy With out Borders

Your (and Your Group’s) Id and Strengths

Lastly, there’s another piece of this diagram, which is your personal identification and strengths as a storyteller, in addition to that of your group.

You’re the filter by way of which the tales get informed, the microphone that amplifies the messages. How is your identification or expertise located regarding the communities mirrored in your tales? And what about your group as a complete? Who’s represented in your group? What’s your group’s relationship to the communities you associate with?

One problem the nonprofit sector has is the disconnect between the experiences of its workers within the fundraising and advertising and marketing workplaces, and people of the individuals mirrored within the tales they inform. There are workers who’ve by no means skilled starvation, displacement, or conflict, and are telling tales about individuals who have.

We do must decide to recruiting extra workers from our consumer populations, however these efforts won’t exchange the significance of gathering consumer suggestions, nor will they exchange efforts that we (I imply all people) ought to put money into sustaining consciousness round our personal biases, assumptions, and the bounds of our personal experiences. And… I additionally don’t need you to see these very regular human issues as deficits to your character or to your job. As a substitute of being afraid of what we lack or of what we don’t know, we will reframe our enhanced self-awareness, self-skepticism, and self-accountability as a energy.

Asking “How do I do know what I wrote is true?” holds our work to a better normal, and lets us know when we have to search out extra data to strengthen our tales. Asking, “What’s influencing my perspective?” enhances your self-awareness and means that you can de-center your self from the story. What we’d like is:

1. Self-awareness
2. Curiosity
3. A willingness to be modified by what we be taught.

These are extremely highly effective abilities (I view them as abilities, not values or traits, as a result of we now have to actively observe them as a way to declare to embody them). We aren’t born with these abilities – they’re realized and cultivated over time. Have a good time these strengths and leverage them to do good work.

As in your group, if it doesn’t have illustration from the consumer inhabitants, or shouldn’t be client-led, or client-driven, ask what you are able to do to amplify the voices of companions, or how one can develop into extra client-led. Additionally ask how, as a company, you may embody the practices of self-awareness (consciousness of how your group is located throughout the group and the way it’s perceived by that group), in addition to openness to consumer suggestions, and willingness to alter and adapt.

Your storytelling technique lies clearly on the intersection of those three parts: what compels donors to have interaction, how contributors need their tales informed, and the strengths you deliver to your function.

In order for you extra like this, try Caliopy’s coaching on moral storytelling within the Nonprofit Academy referred to as: “From Exploitation to Empathy.”