The American Most cancers Society (also called ACS) is famend for its efforts in most cancers analysis, affected person assist, and advocacy. Nonetheless, one of many lesser-known secrets and techniques to its fundraising success lies in its efficient use of matching items. By doubling—and in some circumstances tripling—donor contributions by means of company matching present applications, ACS has been capable of considerably improve its fundraising outcomes.
On this submit, we’ll take a more in-depth take a look at how the American Most cancers Society harnessed the ability of matching items to double donations—and see what different nonprofits can study from their method. Particularly, we’ll cowl:
In a latest presentation, the Double the Donation workforce sat down with the American Most cancers Society to debate the group’s matching present technique. All in favour of studying extra about how they caused standout matching present success? Be happy to observe a short snippet from the webinar right here—or skip beneath to entry a recording of the complete, on-demand occasion.
Let’s start!
American Most cancers Society: Organizational Overview
The American Most cancers Society (ACS) is a nationwide, community-based, voluntary well being group devoted to eliminating most cancers as a significant well being drawback. Based in 1913, ACS has change into one of the influential nonprofits within the combat in opposition to most cancers, funding groundbreaking analysis, offering assist for sufferers and survivors, and advocating for most cancers prevention and early detection.
Immediately, the American Most cancers Society’s ongoing efforts are powered by volunteers, donors, and company companions alike, with matching present applications taking part in a vital function in growing the impression of donations. All in all, this ensures that the group can proceed making strides towards a cancer-free future with the fitting sources in tow.
How the American Most cancers Society Secured Inside Purchase-In for Matching Items
In a latest dialog with key stakeholders—together with volunteers and paid workers alike—the American Most cancers Society found a niche in data that’s confirmed to be hindering the group’s matching present fundraising success.
When inside groups lack consciousness across the applications, they’re not taking the steps to rally particular person supporters to become involved. Which means matching items are slipping by means of the cracks, and groups aren’t ready to cease it from occurring.
In consequence, the group made it a precedence to lift consciousness of matching items throughout its community—beginning with inside workers and fundraising volunteers.
Right here’s what it determined to do:
- Guarantee team-wide data. Begin by figuring out precisely how acquainted your viewers is with the concept of matching items. Upon getting a baseline for data, make a plan to extend consciousness throughout your workers and volunteers.
- Search enter out of your workforce. See what sorts of supplies your workforce would discover most respected. As they’re those who will probably be distributing the sources, it is smart to collect their opinions from the beginning.
- Equip its fundraising workforce with matching present supplies. Your fundraising workforce performs a hands-on function in driving donor assist. Ensure they’re able to encourage matching items by offering them with useful sources forward of time.
Bear in mind this: The extra an inside workforce is ready to proactively pursue matching items, the more practical a response it could anticipate.
American Most cancers Society’s Exterior Matching Reward Assets
With a purpose to fight the dearth of matching present consciousness the group was seeing, the ACS workforce took time to create donor-facing supplies that supplied academic context surrounding the applications.
These sources embody—however aren’t restricted to—the next:
- An identical present Q&A useful resource, full with frequent inquiries and the suitable responses.
- An explainer doc that demonstrates how a person will submit an identical present to their employer.
- A short video that overviews the matching present alternative and visualizes how a person will become involved.
As soon as the workforce had its matching present supplies created, it was time to share them with its community, each internally and externally. This allowed workforce members and supporters to develop their data of the applications and finally take part on the group’s behalf.
Supercharging Matching Reward Efforts With Double the Donation
The American Most cancers Society shared quite a bit about their match fundraising efforts. However one factor we wish to concentrate on is the function that our personal instruments performed within the group’s matching present success. This included:
- Embedding the matching present database instrument on the group’s devoted Match Web page.
- Making certain that every one supplemental messaging enhances Double the Donation’s automated advertising efforts.
- Integrating matching items into their on-line fundraising pages.
The underside line is that this: the simpler it’s for donors to find details about matching items, the extra inclined they’ll be to become involved. And Double the Donation makes matching items simpler for everybody concerned!
Get Extra Insights From the On-Demand Occasion Replay
We lined lots of the most important insights from the ACS matching items presentation on this overview. Nonetheless, there’s extra to study!
To listen to the complete dialog between our workforce and the American Most cancers Society, get the webinar replay by filling out the shape beneath.
Wrapping Up & Further Assets
The American Most cancers Society’s potential to double donations by means of matching items highlights the transformative energy of this fundraising instrument. By making it straightforward for donors to entry matching present alternatives, ACS has maximized the impression of every contribution.
Immediately, nonprofits of all sizes and shapes can study from the American Most cancers Society’s technique to amplify their very own fundraising efforts and make a higher distinction. Matching items not solely improve funds but additionally strengthen donor relationships, offering a win-win alternative for the causes they serve.
Continue learning! Learn our beneficial sources to proceed rising your data on all issues matching items:
