[INTERVIEW] Moe Ghafari, Founder and CEO of Pointsgram

At this time, we now have the pleasure of interviewing Moe Ghafari, Co-founder and CEO of Pointsgram Canada. He shares with us what Pointsgram is about and what else they’re working. Thanks Moe for taking the time to reply our questions.

1) Please inform us about your self and your function with Pointsgram?

I’m Moe, the founder and CEO of Pointsgram. With over 20 years of expertise within the know-how sector and lively involvement in the local people, I’ve at all times contemplated: How can we infuse extra know-how into our native economic system to foster its progress and promote sustainability? After partaking with over 100 native retailers and understanding their challenges, I’ve made it my mission to launch a tech-based firm with three major objectives: empower native companies to thrive, encourage customers to assist native procuring, and leverage information insights and analytics to digitally remodel the complete sector. Moreover, drawing on my deep tech background, I additionally function the CTO of Pointsgram, whereas collaborating with gifted companions to handle different features of the enterprise.

2) What’s Pointsgram about?

Pointsgram is a know-how startup with a mission to raise native procuring experiences. Our cloud-based buyer engagement platform is innovatively designed to unite native companies and amplify the constructive impression of community-based options. With Pointsgram, we collaborate with each native retailers and customers.

For native retailers, membership in our community grants entry to instruments equivalent to buyer rewards, provide administration, procuring information evaluation, and focused-targeted channels for engagement and promotion. Our instruments have elevated buyer loyalty, retention, and finally revenues for engaged retailers

For customers, we improve their native procuring journey with incentives, gives, rewards, with an total money-saving strategy. They now have a rewarding journey the place they gather factors at any member store of the community, and redeem factors anyplace within the community as nicely, a real community-based program. Moreover, we recurrently have interaction with the neighborhood to advertise Pointsgram and emphasize the significance of supporting native retailers, showcasing our community members. In truth, our in-person sales space in Mississauga has grow to be a well-liked spot for beautiful neighborhood engagements in one of many main plazas.

3) What ought to Canadians particularly look out for along with your web site?

When Canadians are on our user-friendly app, they not solely entry a various array of native gives from close by retailers but in addition contribute to a thriving native economic system. It’s a win-win situation: consumers take pleasure in factors, rewards, and unique offers whereas supporting their neighborhood companies.

Our app rewards customers for his or her loyalty and engagement in numerous methods. Whether or not it’s by way of procuring at any member of our in depth community of native companies, inviting pals to affix our neighborhood, or actively partaking with our on-line content material and in-person occasions, customers have a number of avenues to build up rewards and unlock money-saving choices.

Along with these thrilling options, our customers are introduced with an area procuring map throughout the app. This interactive map showcases a variety of procuring choices spanning from meals and drinks to distinctive items, top of the range perfumes, important private care objects, tempting sweets, auto retailers, hair salons, and rather more, making their native procuring expertise rewarding, handy, and pleasant

4) What are you engaged on going ahead?

We’re at all times striving to introduce new empowering instruments for each our retailers and customers. We consider within the energy of neighborhood, the place everybody shares the identical aim of supporting native companies and sustainability. As our community continues to develop, we’re targeted on offering retailers with worthwhile advertising insights to assist them make knowledgeable choices based mostly on information. Moreover, we’re addressing key challenges confronted by these retailers, equivalent to discovering gifted people, enhancing their e-commerce capabilities, and increasing their neighborhood outreach efforts.

From the patron’s perspective, we’re dedicated to enhancing their expertise by including extra partaking instruments. This contains providing extra rewards, offering entry to a wider vary of outlets inside our community, and serving to them lower your expenses by way of our unique gives and offers. By repeatedly bettering and increasing our platform, we intention to create a win-win state of affairs the place each retailers and customers profit from being a part of our neighborhood.

5) Do you could have any ideas?

Pointsgram originated from a transparent want: native retailers missing digital assist and a big inhabitants eager on native procuring but in addition searching for financial savings. With a vibrant & wholesome shopper tradition, the native procuring market holds immense potential. Let’s collaborate to raise native procuring to new heights.