What Is RedNote? Why This Social App Has Knocked TikTok Down the Obtain Charts

Social-media fortunes rose and fell on app shops this week.

Hundreds of thousands of People downloaded the Chinese language social networking app Xiaohongshu as a potential U.S. prohibition of TikTok loomed. By late Friday, the app also referred to as RedNote led the Apple (AAPL) App Retailer’s listing of high, free downloaded iPhone apps within the U.S. Different well-known social media apps, together with Meta’s (META) Fb and TikTok, had been bumped from the highest 5. RedNote additionally topped the free desk in Alphabet’s (GOOGL) Google Play retailer.

The Supreme Courtroom on Friday upheld a regulation requiring ByteDance, TikTok’s mum or dad firm, to promote the platform or face a shutdown. Elected officers see the measure as a method to curtail nationwide safety dangers introduced by a Chinese language-owned agency having knowledge on the app’s roughly 170 million American customers. U.S. teams could possibly be fined for offering companies or assist to TikTok as quickly as Sunday.

Enforcement, nevertheless, will doubtless fall to Donald Trump, who’s slated to be sworn in as president on Monday. Trump on Friday stated he has mentioned TikTok with the Chinese language President Xi Jinping, and desires time to evaluation the scenario. (If the ban holds, Morgan Stanley says, a number of U.S. corporations may benefit.)

‘Xiaohongshu’ Is Having a Second within the U.S.

In the meantime, many People flocked to Xiaohongshu, which loosely interprets to “Little Pink E-book” or “RedNote” and has historically been marketed to Mandarin audio system. RedNote reveals movies in an infinite scroll—like TikTok does—and has a devoted procuring part.

Though a few of RedNote’s navigation options are in English, different textual content stays in Mandarin. (The variety of People studying Mandarin by DuoLingo (DUOL) has not too long ago boomed, the app stated on X this week.) RedNote did not reply to Investopedia’s request for remark.

RedNote vaulted to the top of the Apple retailer’s listing of high free apps Monday, becoming a member of family names like Instagram, Threads, TikTok and Fb, based on market intelligence agency Sensor Tower. Hundreds of thousands joined RedNote throughout the five-day interval ended Thursday, sending the app’s U.S. obtain charge as much as 10 instances its latest common, Sensor Tower stated.

Different video apps, akin to Flip and Clapper, together with Instagram additionally took off throughout the five-day interval that ended on Thursday, Sensor Tower stated, whereas Threads noticed a slight decline in downloads.

The variety of each day RedNote customers within the U.S. hit 13.3 million—practically 15% of TikTok’s home site visitors—on Monday, based on Similarweb, an internet site visitors evaluation group.

By Friday afternoon, TikTok, Fb and Instagram had been off the listing of high 5 free iPhone apps within the U.S., based on Apple’s retailer. RedNote remained the chief, and different video-centric apps had moved into the highest 5, together with Lemon8 and Clapper. (These final two apps had been additionally simply behind RedNote within the Android retailer.)

In the meantime, one other app remained within the high 10 on each shops: TikTok.